#China #Hong Kong #Domino's Pizza #DPC Dash

DPC Dash Shows Taking Off Growth in China

DPC Dash, known as the exclusive master franchisee of Domino's Pizza in China, has showcased remarkable growth during the first quarter of 2025. The company, which operates in the Chinese mainland, Hong Kong, and Macau, continues to consolidate its position in the competitive pizza market using a robust strategy they refer to as the '4D' approach—Development, Delicious Pizza at Value, Delivery, and Digital.

According to data from Frost & Sullivan, DPC Dash ranked second in nationwide pizza sales in 2024, signifying its strong market performance. By the end of 2024, it emerged as the third-largest Domino's Pizza market internationally, based on store count. As of March 31, 2025, DPC Dash revealed that it operated 1,105 stores across 45 cities in mainland China, a significant increase facilitated by strategic expansion into lower-tier cities.

The company implements a 'go-deeper, go-broader' approach, aiming to broaden its store network effectively. This commitment led to entering six new cities at the beginning of 2025, further establishing its presence in areas previously underserved by pizza delivery services. The same-store sales growth (SSSG) in Q1 2025 marked a 31st consecutive quarter of positivity, demonstrating the brand's strength and management efficiency since taking over in 2017. Notably, DPC Dash achieved all top 40 positions for first 30-day sales across Domino's global system, confirming its popularity and capability in the competitive Chinese market.

Earning accolades, DPC Dash was honored with the Gold Franny Award from Domino's Pizza, Inc. for the seventh consecutive year, recognizing its outstanding operational results and store development. By the end of March 2025, DPC Dash had opened 97 new stores, publicly demonstrating its growth trajectory. It has effectively completed 61% of its total store opening goals for the year ahead.

Beyond store expansion, DPC Dash has fostered a resilient customer community, boasting 27.2 million loyalty program members. Over the last year, 12.6 million new customers have placed their first orders through Domino's Pizza China, showcasing the successful growth of its customer base. The company is maximizing its digital initiatives, which enhance consumer engagement by providing personalized rewards and improving both new customer conversions and retention efforts.

In terms of product offerings, DPC Dash continuously rejuvenates consumer interest through innovative marketing strategies and product launches. Q1 2025 saw the introduction of limited-time offerings including the Singapore Style Sausage Chicken Pizza, American Style Beef Bacon Pineapple Pizza, Avocado Double Decker, and multiple snack options alongside a promotional free crust upgrade. Collaborating with popular video game Egg Party for a Lunar New Year co-branded marketing campaign played a significant role in boosting sales and enhancing consumer connections.

Employee engagement has also been a priority for DPC Dash. It was recognized as a 'Best Employer' by Mercer for three consecutive years, marking its commitment to providing an ideal workplace environment. The company emphasizes employee engagement, agility in operations, and a focus on developing talent, providing a workplace that inspires continuous achievement.

Looking to the future, DPC Dash aims to maintain its commitment to delivering delicious pizzas at attractive prices. The company is poised to enhance dining experiences and create sustainable value for all stakeholders, ensuring strong growth amidst an evolving market landscape.

About DPC Dash Ltd

DPC Dash serves as an exclusive master franchisee of Domino's Pizza in mainland China, Hong Kong, and Macau. The company stands out in the industry with its continued innovation in menu offerings, a strong focus on delivery, and comprehensive operational strategies. As of March 31, 2025, DPC Dash continues to grow substantially with management focused on quality and service efficiency.

For additional details, visit DPC Dash or follow official announcements at HKEX News.