#United States #Salt Lake City #Winder Farms #Eggnog #Costo

Winder Farms Launches Its Iconic Eggnog at Costco

In an exciting move, Winder Farms, a Utah-based company celebrated for its quality dairy products, has officially introduced its famous eggnog at select Costco locations in the Wasatch Front region. This marks a significant expansion for the brand, which recently came under Winder family ownership again after a brief period of corporate transition.

Winder Farms aims to boost its customer outreach and enhance product availability through this initiative. With targets set on tapping into Costco's extensive demographic, Company Chairman and CEO James Winder expressed optimism, stating, "We hope to reach more of our customer’s demand by making our products available in more places. There is a lot of overlap between our target demographic and that of Costco's, so it's natural to be there."

The launch of Winder Farms Eggnog will commence on December 5th at three Costco locations: Bountiful, Murray, and the world's largest Costco in Salt Lake City. Initial inventory will be limited, but if the product gains traction and sells out quickly, there are plans for continuous ordering throughout the December holiday period. Winder emphasized, "If the eggnog sells out quickly, hopefully Costco will keep ordering throughout December."

In addition to eggnog, the company has future aspirations to provide its award-winning chocolate milk across all 13 Costco locations in the region, contingent upon the success of the eggnog trial run. Winder remarked, "Nothing is guaranteed, but we hope Costco will want to grow with us next year."

Founded in 1880, Winder Farms is not only Utah's oldest continuously operating food and beverage brand but also a cherished local staple. With innovative ideas in mind, the company is working toward recapturing a loyal customer base that once relied on its home delivery service. In this venture, the focus is on securing additional retail partnerships to ensure accessibility of their iconic products.

The eggnog from Winder Farms is particularly notable for its quality, considered 'fresh' or pasteurized rather than ultra-pasteurized, setting it apart from similar products available in retail stores. As supporters of local businesses, Costco adheres to a strategy of sourcing local brands that meet specific criteria, further positioning Winder Farms as a suitable provider of these cherished holiday beverages.

The availability of Winder Farms’ eggnog doesn’t stop at Costco. Consumers can also purchase it online via Instacart or at various grocery retailers across Utah, including Smith's and Associated Food Stores. This comprehensive distribution strategy aims to satisfy both existing loyal customers and those who may not be familiar with the brand yet.

With its rich history and commitment to quality, Winder Farms looks forward to a successful holiday season as it embraces new opportunities in partnership with Costco, bringing its beloved eggnog to more customers than ever before. The company's insistence on maintaining high standards and integrating local flavors continues to solidify its place in the heart of Utah's dairy landscape as it confidently steps into a new era of retail growth.