National Coffee Association Celebrates Tariff Removal on Coffee Imports

NCA's Support for Tariff Removal

On November 14, 2025, the National Coffee Association (NCA) expressed its strong approval of President Trump’s recent decision to eliminate reciprocal tariffs on the majority of coffee imports. This pivotal move is set to alleviate financial strains for about two-thirds of American adults who depend on coffee in their daily routines. The announcement was a welcome relief for consumers and a strategic enhancement for U.S. coffee businesses, which convert every dollar spent on coffee imports into a remarkable $43 in economic value.

Economic Impact and Trade Agreements

Bill Murray, the President and CEO of NCA, articulated the significance of this decision: "The removal of these tariffs not only benefits consumers by lowering the cost of coffee but also reinforces the supply chain for U.S. businesses involved in coffee trade. The establishment of new trade agreements with countries like Switzerland, Argentina, Ecuador, El Salvador, and Guatemala will further secure the availability of this cherished beverage in America."

These trade agreements represent a critical aspect of the overall strategy to ensure that the demand for coffee is met through sustainable sourcing practices and reliable supplies from international partners.

Encouraging Future Negotiations

In light of this momentous decision, the NCA emphasizes the necessity for all trading partners to engage in successful negotiations with the United States. Murray highlighted the importance of collaboration: "We urge all stakeholders in the coffee industry to follow this lead and work towards strengthening our trade relations and securing our beverage supply."

The Role of Coffee in American Culture

Coffee transcends mere consumption; it embodies a cultural staple in American society. According to NCA statistics, a staggering 66% of American adults drink coffee daily, making it the most favored beverage after bottled water. This daily ritual not only fuels productivity but also supports over 2.2 million jobs across the nation, contributing nearly $350 billion to the U.S. economy annually. Coffee professionals, including farmers, roasters, and café owners, collectively represent about 90% of the country’s coffee commerce.

Conclusion: The NCA’s Vision

As one of the oldest and largest trade organizations in the United States, the National Coffee Association has been a relentless advocate for the coffee industry since its establishment in 1911. Their mission focuses on advancing the interests of coffee producers, processors, and retailers nationwide, ensuring that coffee remains an integral part of daily life for millions of Americans. The recent changes in tariff regulations are viewed not just as a financial adjustment but as a significant stepping stone towards a more prosperous future for the coffee community.

For detailed insights on this topic and further developments in the coffee industry, the NCA encourages stakeholders and consumers alike to visit their website at ncausa.org.