#Japan #Tokyo #SHIRO #Summer Collection #Ice Mint

Introducing SHIRO's Limited Edition Ice Mint Collection

As the snow melts away in Hokkaido, signaling the approach of a brutal summer, SHIRO has launched an innovative addition to their Ice Mint collection. With last year’s heat finding many of us in need of stronger and cooler solutions, SHIRO presents the "Extra Cool Ice Mint Body Lotion". This powerhouse lotion boasts about 1.7 times more menthol than the original, delivering unparalleled cooling sensation to make your summer more bearable.

In response to the rising temperatures, which have reached record highs of 39.0℃ in Hokkaido, the Ice Mint series was born out of a desire to provide comfort during the summer months. SHIRO's commitment to sustainability is more relevant than ever, as global warming increasingly influences the materials they use. Therefore, this year's collection emphasizes not only the need for cooling comforts but also the importance of environmental consciousness.

What’s New?

1. Ice Mint Essence UV: This newly launched limited product offers both skincare and UV protection, combining menthol with natural extracts such as yuzu citrus water for hydration and cooling effects while safeguarding your skin from harmful UV rays. With an SPF of 34, it’s ideal for everyday use.

2. Extra Cool Ice Mint Body Lotion: Packed with enhanced menthol for an incredibly refreshing feeling, this body lotion is designed to provide long-lasting cooling, making it perfect for regular use after bathing or prior to sleep. It's a lightweight gel formula that hydrates while keeping the skin feeling fresh and comfortable.

3. Extra Cool Ice Mint Body Mist: Increased from 50mL to 80mL, this body mist is perfect for quick refreshment throughout the day. Infused with invigorating citrus oils and menthol, it offers a revitalizing scent, making it an essential for summer outings. Its practical spray feature ensures easy application, even to hard-to-reach areas.

Stylish Yet Functional

The collection features containers with shiny blue caps, reflecting light and embodying the refreshing essence of summer. By simply pulling out the bottle from your bag, you can immediately feel the cooling vibes it promises. This year, regular summer heat is not just an occasional challenge but rather a norm in our daily lives. The Ice Mint collection aims to provide you with respite from the heat and assist in ensuring our daily comforts.

The Full Product Lineup

The Ice Mint series now includes a total of eight items, allowing users to experience cooling relief in various forms by mixing and matching the products. This year's lineup includes:

• - Ice Mint Body Mist: 50mL at ¥1,980
• - Ice Mint Body Lotion: 190mL at ¥2,530
• - Ice Mint Shampoo: 280mL at ¥3,300 (Limited availability, may be discontinued once stock runs out)
• - Ice Mint Conditioner: 270g at ¥3,300 (Limited availability, may be discontinued)
• - Ice Mint Body Scrub: 110g at ¥3,080 (Limited availability, may be discontinued)

The shampoo and conditioner focus on scalp care, while the body scrub provides hydration with an exfoliating touch, making these products delightful routines during hot and humid days.

SHIRO and Sustainability

Founded on the principle to create products that they themselves wish to use, SHIRO has broadened its operations significantly since its inception. The company is dedicated to ethical practices in sourcing natural ingredients from across the globe to create skin care, makeup, and fragrance products that reflect the ethos of their brand.

With initiatives like the "Mori no Tsugou ni Ataeru Kenchiku" and local projec**ts in Hokkaido, SHIRO continues to strive towards creating a sustainable future. The launch of their new factory in April 2023 and the upcoming "MAISON SHIRO" in 2024 reflect SHIRO's commitment not only to beauty but also to environmental stewardship. The brand encourages consumers to join their journey towards waste reduction and eco-conscious products.

For further information, visit SHIRO's official online store or follow them on Instagram! Embrace the summer heat with SHIRO’s refreshing and revitalizing Ice Mint collection.