#Japan #Tokyo #Japan FP Association #CFP Certification #Financial Planner

Launch of Promotional Campaign to Enhance CFP Certification Branding

The Japan Financial Planning Association (JFPA), led by Chairman Toshiharu Shirane and located in Minato Ward, Tokyo, is set to commence an ambitious promotional campaign aimed at increasing recognition and branding of the CFP (Certified Financial Planner) certification starting in January 2026. The association has produced promotional videos tailored to enhance public awareness and reinforce the CFP brand, which will be prominently featured in digital signage advertisements at major train stations nationwide.

Background and Objectives

The CFP certification is recognized as an advanced qualification for financial planners, combining high levels of expertise with practical skills that signify a professional standard in the field. The primary objective of this initiative is to broaden the recognition of the CFP certification, particularly among potential clients, thereby enhancing the status of accredited CFP professionals. Furthermore, the campaign aims to communicate to existing certified planners, bolstering pride and motivation associated with their qualifications.

Through the promotional video, the JFPA seeks to articulate how the extensive expertise and practical abilities represented by the CFP certification can significantly support individuals' lives, contributing to their overall well-being and helping them realize their dreams.

Digital Signage Advertising Strategy

To achieve its goals, the JFPA is planning a concentrated advertising effort utilizing digital signage in the most trafficked train stations across Japan. The video will be showcased on pillar visions, which are high-visibility displays positioned strategically in these key locations.

• - Advertising Period: January 2026
• - Content Format: 15-second video
• - Display Locations: Eight major railway stations across the country:

- Hokkaido: Sapporo Station
- Miyagi: Sendai Station
- Tokyo: Otemachi Station
- Aichi: Nagoya Station
- Osaka: Umeda Station
- Ishikawa: Kanazawa Station
- Fukuoka: Hakata Station
- Hiroshima: Hiroshima Station

Overview of the Branding Videos

Each video is offered in three varying lengths: 15, 30, and 60 seconds. The central elements of the message focus on emphasizing that the CFP certification stands as a testament to high-level professional capabilities, showcasing several pivotal aspects:
1. Status as an advanced qualification for financial planners
2. Evidence of practicality and professional expertise
3. The broad scope of specialized knowledge
4. Commitment to continued learning and development
5. Upholding high ethical standards and trustworthiness
6. Global recognition as a qualified expert in the field

This strategic advertising campaign represents a crucial step in ensuring that the value of CFP certification is recognized and respected not only by the clients but also among financial professionals themselves. It intends to contribute significantly to the continued growth and prestige of the CFP qualification in Japan’s financial sector.