Royal® Engages Fans and Communities During Thrilling 2026 Major League Cricket Season

In a remarkable celebration of cricket culture and cuisine, Royal®, the leading Basmati rice brand in the U.S., successfully wrapped up the 2026 Cognizant Major League Cricket (MLC) season. The brand has solidified its presence within the cricket community by engaging thousands of fans through exciting activations with the San Francisco Unicorns and MI New York. The ultimate highlight of the season came during the MLC Championship Final held in Oakland, California, where the Los Angeles Knight Riders captured the title.

Experience at the Games

Royal's presence was felt at two major stadium events in Oakland and Dallas. These initiatives attracted significant crowds to the Royal booth, where attendees participated in brand-themed activities and received giveaways. Each participant went home with personalized jute bags filled with Royal Basmati rice and Royal Chef's Secret samples, complete with on-site charms. A standout challenge entertained fans, asking them to find a Royal-branded cricket ball hidden within a massive inflatable bowl of rice, creating memorable moments and anticipation as participants lined up for the chance to win Royal products.

In addition to the stadium activations, Royal joined forces with the San Francisco Unicorns for Family Day, a community event designed for families and cricket lovers alike. This day included player meet-and-greets, allowing fans to interact with their favorite players and partake in diverse sponsor activations, such as customizing their own Royal jute bags to take home.

Exclusive Fan Meet-Up Event

A significant highlight of the season was the Royal® Fan Meet-Up held on June 27, 2026. The exclusive event, hosted in partnership with the San Francisco Unicorns at New India Bazar in Santa Clara, California, attracted over 400 cricket fans. This occasion allowed fans to meet the Unicorns' players, take memorable photos, receive autograph posters, and enjoy samples of Royal biryani, thereby fostering a sense of community and shared passion among cricket enthusiasts.

Abhinav Arora, President of LT Foods Americas, expressed his excitement about the season, stating, “Season 4 marks another exciting chapter in a relationship that began with Major League Cricket's very first season. Through our partnerships with the San Francisco Unicorns and MI New York, Royal is proud to celebrate South Asian culture and cuisine with cricket fans across the country. We look forward to continuing to grow alongside this incredible sport.”

Commitment to Quality and Community

Royal's dedication to quality and authenticity has made it the number one brand for Basmat rice in the United States, a title supported by Nielsen data. For over three decades, Royal has provided consumers with the essential ingredients to create delicious Indian meals and foster memorable moments of comfort and joy. Grown in India, Royal’s mission is to unite people through food, essence, and culture.

As a proud partner in the cricket community, Royal continuously emphasizes how food and traditions can bring people together and celebrate diversity. Individuals interested in learning more can visit their website at authenticroyal.com or engage with them on platforms like Facebook, Instagram, and Pinterest.

About Royal

Royal has been a leader in the market for over 30 years, focusing on high-quality ingredients essential for authentic Indian cuisine. As the top brand for Basmati and Sona Masoori rice in the U.S., Royal is dedicated to promoting sustainable practices while celebrating culinary diversity. The company’s offerings include a wide array of authentic Indian products, impacting communities around the globe.

About LT Foods

LT Foods, the parent company of Royal, is an established player in the consumer food sector, specializing in specialty rice and rice-based products. With over 70 years of experience, LT Foods upholds a commitment to delivering quality, sustainability, and superior taste to consumers worldwide, spanning over 80 countries.