Ripley PR Achieves Top Recognition in Global Merit Awards for Launch of Adventure Division

Ripley PR Triumphs with Award for Adventure PR Launch

In an impressive feat, Ripley PR, a globally recognized public relations agency, has clinched the top spot at the 2026 Merit Awards. This prestigious award is celebrated for recognizing excellence in marketing communications, particularly highlighting the agency’s launch of its new division, Adventure PR. This division is dedicated to serving the outdoor recreation industry, an area where Ripley PR has already established a profound expertise.

Heather Ripley, the founder and CEO of Ripley PR, remarked on this accolade: "The launch of Adventure PR was a natural progression for us, as we were already collaborating with tourism and outdoor-centric clients. This division allows us to refine our strategies to cater effectively to the outdoor recreation market. It was a team-driven effort that played a significant role in establishing our credibility swiftly in this niche industry."

The Adventure PR division aims to cater to brands engaged in various segments of the outdoor sector, including RVs, marine, powersports, and adventure travel. Building upon Ripley PR's previous experience in B2B communications, this new division was set up to leverage the agency’s existing media relationships, thus ensuring a swift establishment in the market. The launch was met with overwhelming positive reception, leading to national media coverage, an ongoing thought leadership column in RV Business magazine, and an influx of inquiries from brands seeking expert communication solutions.

The Merit Awards, established in 2022, celebrate organizations that significantly contribute to their industries and honors the individuals behind those innovations. With panels composed of esteemed journalists and industry professionals, these awards validate the hard work and dedication of winners. Ripley's recognition at this event is particularly gratifying for the agency, further solidifying their status in the competitive landscape of public relations.

"Winning an award like this highlights the success of our strategic approaches and the diligent work of our team," Ripley stated. "It not only acknowledges our commitment but also helps reinforce trust with both our existing and potential clients."

The recognition comes on the heels of Ripley PR's previous awards, including a gold medal as the Best Communications/PR Agency in 2025, and accolades for its subsidiary, Orange Orchard, which won for the Best Public Service Campaign for a Small Agency. Additionally, Ripley PR has been recognized by notable publications such as Forbes and Newsweek, solidifying its position among America’s finest PR agencies.

In a mission to excel in public relations for skilled trades, franchising, and B2B technology, Ripley PR continues to showcase its prowess. The agency’s dedication to providing excellent communication strategies has paved the way for significant achievements in recent years.

Ripley PR stands out not only for its award-winning campaigns but also for its impact on the outdoor recreation economy through Adventure PR. In a market where effective communication is crucial, Ripley PR’s innovative strategies and commitment to client success ensure they remain a go-to partner for brands within this evolving sector.

As the industry continues to grow, Ripley PR is poised to leverage its years of experience and proven strategies to help more brands succeed in their marketing and communications efforts. The company embodies the spirit of innovation in public relations, ensuring that they remain relevant and effective in today's fast-paced world.

For more information about Ripley PR and its services, visit Ripley PR’s official website or contact them at (865) 977-1973 for direct inquiries.