In a significant move set to reshape the landscape of performance marketing, Moving Traffic Media (MTM) has officially acquired SpiderBoost, a digital agency based in Miami, Florida. This collaboration aims to greatly enhance MTM's existing SEO, development, and media services, making it well-equipped for navigating the future of marketing dominated by artificial intelligence. Founded in 2009, SpiderBoost is recognized for its technical proficiency in developing solutions on platforms such as WordPress and Shopify, serving industries including healthcare, nonprofits, and e-commerce.
The Managing Partner at Moving Traffic Media, Jon Clark, underlined the changing dynamics of search in the digital space. According to him, search is no longer a singular path but rather an all-encompassing method that includes intuitive web experiences, AI-driven search mechanisms, social media platforms, and more. He believes that to thrive in this complex ecosystem, brands need to adopt what he describes as a "Search Everywhere" strategy.
Armando Martinez, the CEO of SpiderBoost, emphasized the growing significance of SEO in a world increasingly impacted by Generative AI. He pointed out that the acquisition is a strategic blend of MTM's performance media and SEO services with SpiderBoost's superior web development capabilities, creating a unique solution tailored for the rapidly evolving demands of an AI-centric marketplace.
The Miami-based team, now operating under the banner of "SpiderBoost, a Moving Traffic Media Company," brings nearly two decades of experience and creative execution to the table. Their diverse portfolio boasts high-profile clients such as Jackson Health System, the largest healthcare provider in Florida, and the University of Miami, demonstrating their strengths in supporting mission-driven organizations.
Angelica Martinez, the President of SpiderBoost, remarked on the transformative potential this acquisition holds for their clients. With the rise of new tools like ChatGPT and Claude, businesses now face an expanded online landscape where visibility is paramount. Integrating with MTM not only enhances their ability to deliver value as SEO providers but also allows them to maintain their commitment to precise and high-quality development.
Joe DeVita, another Managing Partner at MTM, explained how this acquisition aligns with their goal of providing comprehensive end-to-end solutions that future-proof their clients in a world increasingly dominated by AI and automated discovery. By removing third-party obstacles, the newly combined entity can deliver recommendations and execute strategies seamlessly as one cohesive unit.
What This Means for Clients
Under the new structure, clients can expect their existing teams and daily point of contacts to remain intact, ensuring continuity in service. However, they will also benefit from expanded capabilities that encompass not only media and SEO but also advanced development functionalities. The enhanced workflows resulting from this merger enable quicker creative testing and integrated measurement across various platforms.
Combined Capabilities Include
- - Development: Comprehensive services including WordPress, Shopify, Magento development, conversion rate optimization-focused user experience, analytics integration, accessibility standards alignment (WCAG), and HIPAA-compliant workflows.
- - Enterprise SEO: Solutions include Answer Engine Optimization and Relevance Engineering that span every digital channel.
- - Performance Media: Strategies involve multi-channel approaches, rigorous creative testing, and decision-grade reporting facilitating informed marketing choices.
This merger positions Moving Traffic Media and SpiderBoost at the forefront of the industry's evolution, leveraging their combined strengths to deliver innovative solutions designed to meet the challenges of a digitally transformed world. To learn more about this strategic partnership, visit
Moving Traffic Media.