SNICKERS® and adidas Collaborate on Bold Football Cleat and Candy

The Exciting Collaboration Between SNICKERS® and adidas

In an unprecedented move, two iconic brands, SNICKERS® and adidas, have joined forces to present their first-ever collaboration focused on football. This partnership not only highlights bold style on the field but also introduces a sensory experience for fans through delicious limited-edition candy bars. The collaboration aims to enhance the game day experience while also celebrating the festive season of Halloween.

The centerpiece of this collaboration is the launch of the ADIZERO ELECTRIC + II cleats, designed to combine adidas' renowned performance technology with the recognizable chocolate brown aesthetic of SNICKERS. This innovative footwear is not just stylish; it is engineered to improve the performance of athletes on the field. The snug fit and lightweight construction allow football players to feel comfortable and agile, essential components for anyone participating in this fast-paced sport.

To sweeten the deal even further, the partnership includes a unique offering for fans—limited-edition SNICKERS x adidas candy bars. These special bars are available exclusively via a sweepstakes launch on SNICKERS.com/adidas, allowing enthusiastic participants a chance to win not only the candy bars but also various prizes inspired by this collaboration.

The collaboration is officially launching on September 29, 2026, setting the stage for a bold blend of candy and sports gear just in time for the football season and Halloween festivities. Football fans can start dreaming of scoring exclusive prizes, thanks to their beloved NFL rookie player, Carnell Tate, who plays a pivotal role in this promotion. Tate brings an element of excitement to the campaign, as fans can participate in a giveaway on SNICKERS' Instagram, occurring from October 12-16. This initiative aims to engage fans in ways that reflect the dynamic spirit of both brands.

The ADIZERO ELECTRIC + II cleats, featuring a ghoulish green insole and distinctive SNICKERS lace charm, will launch exclusively in the U.S. for $180 on October 10, available only on adidas’ official website. These cleats not only merge performance with style but also embody a playful twist, perfect for the spooky season ahead.

Maria Urista, Vice President of Chocolate Marketing at Mars Snacking, highlighted the exciting potential of this collaboration by stating, "SNICKERS has always found unexpected ways to satisfy fans on and off the field, and this partnership with adidas brings that spirit to the football field like never before." The introduction of the candy bars in parallel with the cleat release showcases the brands' dedication to providing unique and enjoyable experiences for their followers.

As you prepare for your next game or enjoy the thrill of the Halloween season, remember to check out the limited-edition SNICKERS x adidas offerings before they vanish into the shadows. With everything designed to deliver satisfaction and excellence, fans and players alike can expect the folds of candy to meet the fields of athletic prowess. Get ready to show up, stand out, and savor every moment on and off the field with this thrilling new collaboration.

Stay up to date with the latest news from SNICKERS and adidas and explore how they plan to engage with their audiences creatively. Follow their social media platforms and be part of this exciting journey that combines both chocolate and sports into one thrilling package.