Sinch Expands RCS Business Messaging Capabilities in UK With Major Carriers

Sinch Enhances RCS Business Messaging Across iOS

In a monumental step forward for business communications, Sinch AB has announced the expansion of RCS Business Messaging (RBM) to iOS, now available for Three UK and Virgin Media O2 (VMO2) users. This development signals a significant shift in how businesses can interact with their customers, providing enhanced engagement opportunities through Mobile Virtual Network Operators (MVNOs) such as Tesco Mobile and Giffgaff.

The Evolution of Messaging

RCS is designed to transform traditional messaging with features that go far beyond the limitations of standard SMS. Businesses can now utilize rich, interactive content—ranging from multimedia elements to robust two-way conversations—that modern consumers expect. This powerful tool allows for the delivery of personalized messages that not only engage users but also foster customer loyalty and satisfaction.

Forget the blandness of text-only messages; RCS opens up a world of opportunities. Imagine sending marketing messages that include interactive carousels, videos, and customized branding that entertains and informs customers in real-time. Through such functionality, brands can elevate their customer support services and create new pathways for conversational commerce.

Security and Trust in Communication

In today's digital landscape, security is paramount, and the RBM framework is constructed with safety at its core. It ensures that communications are secure, featuring verified sender identities and built-in safety protocols. This gives users peace of mind as they interact with brands they trust, enhancing their overall experience.

The incorporation of RCS into Apple devices opens a new frontier where businesses can engage with both Android and iPhone users seamlessly. This is accomplished through the same mobile inbox that users already access for SMS messages, providing a secure channel for genuine interaction without needing separate apps, allowing for richer exchanges.

Insights from Sinch's Leadership

Nicklas Molin, Sinch's Executive Vice President of EMEA, emphasized the significance of this partnership, stating, "This is what the future of messaging looks like. Partnering with Three UK and Virgin Media O2 is a big step forward in delivering richer, more engaging interactions between businesses and their customers. Together we are making it easier than ever for brands to connect with people in ways that feel personal, secure, and impactful."

Since its emergence as a leader in RCS enablement back in 2018, Sinch has proactively ushered enterprises into the digital communications arena. Their API-driven platform and Software as a Service (SaaS) solutions simplify the integration of RCS into existing digital strategies, paving the way for businesses to create exceptional customer experiences at scale.

For brands looking to transform their interactions and maximize their reach, Sinch's RBM offers the tools to do just that. Discover how this innovative messaging technology can redefine customer engagement by visiting sinch.com.

For further details, media inquiries can be directed to Janet Lennon, the Director of Global PR Communications at Sinch.