#Japan #Tokyo #Future Smoke #VAPE X #vaping trends

Future Smoke's Latest VAPE Market Report

Future Smoke, known for its electronic tobacco brand VAPE X, has released the latest results from its comprehensive market survey on vaping, aimed at providing insights into consumer behaviors and preferences in Japan's VAPE landscape. This report, titled VAPE Consumer Trends Survey 2025, offers a thorough examination of VAPE usage, buying habits, flavor preferences, and health awareness among users across the nation.

Background and Purpose

As traditional smoking decreases in popularity alongside rising health consciousness, nicotine-free VAPE products have rapidly emerged as a new lifestyle choice in Japan. However, data on who uses these products, their motivations, and how they engage with VAPE remains limited. To fill this gap, Future Smoke conducted an independent national survey with the objective of providing reliable data for industry stakeholders and media outlets. The results aim to support safe and responsible VAPE usage.

Summary of Findings

The survey revealed several important trends and statistics:
1. 54% of VAPE users use it for smoking cessation: The majority of respondents indicated that their primary purpose for using VAPE products is to aid in quitting smoking or reducing consumption, signifying a shift away from traditional smoking habits. VAPE is increasingly seen as a means of replacement rather than mere abstinence.
2. Purchasing channels in a dead heat: Buyers are almost evenly split between online purchases (25%) and convenience stores (25%), indicating a notable divide between consumers prioritizing convenience and those seeking a more experiential shopping approach.
3. Average monthly spending: The typical user spends between 3,000 and 5,000 yen monthly on VAPE products, reflecting a price point that is manageable for daily consumption. This figure suggests a high compatibility with subscription models.
4. Menthol flavor popularity: The favorite flavor among users is menthol, chosen by 37.1% of respondents, followed by tobacco (24.7%) and fruit flavors (19.1%). This shows a continued strong demand for refreshing flavors, particularly from those transitioning from traditional cigarettes.
5. High intent to continue usage: More than half of the respondents expressed their desire to continue using VAPE products, indicating a positive outlook for sustained engagement with VAPE use.
6. Concerns around health, regulation, and costs: The survey identified health risks, regulatory issues, and costs as the top three concerns among users, emphasizing the importance of transparent information and assurance of product safety.

Research Overview

The VAPE Consumer Trends Survey 2025 was conducted from July to August 2025, utilizing internet research methods that resulted in 100 valid responses from VAPE users and former users aged between 20 to 50.

The key survey topics included usage patterns, purchasing behaviors, flavor preferences, satisfaction levels, intent to continue, and concerns regarding health and regulation.

The full report is accessible here.

Future Prospects

The report indicates that the expansion of Japan's VAPE market is driven by a balance of appeal and practicality. Moving forward, creating an environment that emphasizes transparent information delivery and the establishment of safety standards will be crucial for fostering user trust. Future Smoke is committed to helping promote the healthy growth of the VAPE market through data-driven research and development initiatives.

Company Overview

• - Company Name: Future Smoke, Inc.
• - Location: 2-4-8 Ebisu-nishi, Shibuya, Tokyo
• - Representative: Takube Toshi
• - Business Scope: Planning, development, and sales of electronic tobacco products under the VAPE X brand.
• - Company Website: Future Smoke
• - Media Operation: VAPE Media