#Japan #Tokyo #Natori #Chitara #Chitara Mini

New Snack Sensation: 'Chitara Mini'

Natori Co., Ltd., headquartered in Kita-ku, Tokyo, is excited to announce the launch of a new snack option, 'Chitara Mini', starting September 8. This innovative product redefines the classic 'Chitara', known for its delightful combination of minced white fish and cheese, offering a convenient portion size that fits perfectly as a snack on-the-go.

Background of Development

The original 'Chitara' has been a favorite for many due to its long shelf life and versatility as an easy-to-enjoy snack. It has traditionally been paired with alcoholic beverages, but there has been a growing trend of enjoying it alongside soft drinks as a casual snack. With this in mind, Natori aimed to enhance the appeal of 'Chitara' as a treat, inspiring new eating occasions and broadening its customer base.

In customer surveys conducted prior to the launch, participants expressed appreciation for the convenient portion size and ease of controlling intake, highlighting key features that define 'Chitara Mini'. Natori has worked tirelessly to shift the perception of 'Chitara' from an appetizer to a delightful snack.

Unique Features of 'Chitara Mini'

• - Convenient Snack Size: The mini format makes it easy to enjoy a bite-sized treat anytime. Despite its smaller size, it retains the signature flavor of 'Chitara'.

• - Versatile for Various Occasions: Each pack contains three small bags, making it perfect for individual snacking or sharing with friends. The portioned nature allows for easy adjustment of how much you eat, making it ideal for those mid-afternoon cravings.

• - Mild Cheese Flavor: The taste is designed to be universally appealing, ensuring that a wide audience can enjoy the product.

• - Protein-Packed Snack: While indulging in 'Chitara Mini', consumers can conveniently increase their protein intake, as the snack is rich in both protein and calcium.

Insights from Product Developers

Challenges in Development

When creating the mini-sized version of 'Chitara', the team faced the challenge of maintaining the original's deliciousness while making it suitable for a snack format. Finding the right size that balanced the essential ingredients without compromising flavor required numerous trials.

Commitment to Quality

The packaging has also been refreshed to give it a bright, fun appeal, featuring the company’s original character, 'Chitaraz'. This tactic aims to attract snack enthusiasts and emphasize its identity as a snack option.

Key Message

The main goal for 'Chitara Mini' is to ensure that it becomes a beloved snack for even more people, extending beyond its traditional role as an appetizer. We invite everyone to enjoy this delicious option not just as a drink companion, but as a snack in its own right.

Product Summary

• - Product Name: Chitara Mini
• - Format: 66g (22g × 3 bags)
• - Suggested Retail Price: 378 yen (including tax)
• - Available Regions: Nationwide (supermarkets, general merchandise stores, convenience store snack aisles)
• - Launch Date: September 8, 2025

This innovative snack provides a new way to enjoy the much-loved taste of 'Chitara', making it a must-try for fans and newcomers alike. Get ready to savor the flavors of 'Chitara Mini' this coming September!