Celebrate Baby Moments
2025-10-15 02:45:05

New Campaign to Celebrate the Moments with Your Baby: A Collaboration between arau.baby and fotowa

Celebrate the Everyday Moments: A Collaboration between arau.baby and fotowa



In an exciting new initiative, the family photography platform fotowa has partnered with arau.baby, a natural baby care brand, to launch the “arau.baby × fotowa Campaign” aimed at expecting parents. Starting from October 15, 2025, this campaign will embrace families who are about to welcome a new member and offer them a chance to make their precious moments last a lifetime.

What is the Campaign About?


The essence of this campaign lies in celebrating and documenting the delightful yet fleeting moments of life with a newborn – from bath time to feeding, and the sleepy-eyed care that goes into raising a child. The goal is to encourage expecting mothers and fathers to cherish the unique daily experiences that come with a newborn.

Forty years since arau.baby first won the trust of countless parents for its all-natural products, this collaboration promises to be a heartwarming reminder of the support available to new families.

Exclusive Offers for Participants


Twenty lucky participants will be selected through a lottery to receive:
1. arau.baby Birth Preparation Set - This set includes essential baby care products that provide a comprehensive solution from head to toe. The package contains:
- 450mL Bubble Body Wash
- 300mL Milky Lotion
- 800mL Laundry Detergent
- 500mL Bottle and Dishwashing Liquid
You can find more about these products on the arau.baby website.

2. Discount Coupon for fotowa’s Newborn Lifestyle Photography - Participants will receive a discount coupon worth 4,000 yen, applicable to fotowa’s “Lifestyle Newborn Photo” service. This natural photography experience will allow parents to capture authentic moments without props, focusing instead on genuine interactions with their newborn.
To learn more about this photography service, visit the fotowa new born section.

How to Enter the Campaign


Entering the campaign is simple:
1. Follow the official Instagram accounts: `@arau_official` and `@fotowa.jp`.
2. Comment on the campaign post, sharing thoughts on which scenes from your life with your newborn you wish to capture.

Winners will be directly contacted via Instagram’s Direct Message by the `@arau_official` account following the campaign’s conclusion.

Important Information


  • - The campaign is exclusively for expectant mothers and their families anticipating childbirth after December 2025.
  • - The pictures taken are typically during the newborn stage until about three months old.
  • - Please note that entries from private accounts will not be eligible, and the campaign does not permit transfers of winning rights.

This campaign is dedicated to celebrating the journey of new parenthood, ensuring that each moment shared with your baby is cherished and remembered.

More on fotowa


fotowa is a platform that connects families seeking photography services with professional photographers. This service is designed to suit various family occasions, from maternity photos to birthday celebrations, allowing families to book photo shoots easily and enjoy access to talented photographers throughout Japan.

Contact Details for fotowa


  • - Fotowa Service Costs:
- Weekday Price: ¥33,000 (including tax)
- Weekend Price: ¥39,600 (including tax)
  • - Delivery of Photos:
- Typically at least 75 images are provided (60 images for Newborn Easy Plan)
  • - Location: Nationwide coverage across all 47 prefectures in Japan.

For further details, visit the fotowa website.

This captivating collaboration between arau.baby and fotowa aims to support expecting parents in creating lasting memories, making every moment with their newborn truly unforgettable.


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Topics Consumer Products & Retail)

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