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Webinar: Installing Marketing Thinking in Organizations

Momentum Inc., based in Minato, Tokyo, in collaboration with Shikigaku Inc. and Mukashi Mukashi Inc., will host a webinar titled "How to Install Marketing Thinking within Organizations" on Thursday, October 9, 2025.

Overview

In today's business landscape, the marketing department typically plays a critical role in enhancing sales and profit. However, many face challenges such as:

• - Lack of reproducibility in marketing strategies.
• - Uncertainty on how to achieve results with limited budgets and workforce.
• - Stagnation in the quality of concepts and content.
• - Ambiguity in the marketing department's contribution to revenue, making evaluation difficult.

This webinar aims to address these issues by offering insights into:

• - Creating a "Marketing Strategy" framework that prevents individual reliance and enhances reproducibility.
• - Secrets to developing captivating concepts and effective content that leads to measurable results.
• - Strategies to maximize outcomes with limited budgets and personnel through effective resource allocation.

Proficient experts from each sector will share their perspectives on building a self-sustaining marketing organization based on these topics.

Who Should Attend?

The webinar will be particularly beneficial for:

• - Executives who have established marketing departments but feel they are underperforming.
• - Managers who experience challenges as playing executives in achieving team success.
• - Leaders of marketing departments struggling with securing resources and budgets.

Webinar Details

• - Date: Thursday, October 9, 2025, 12:00-13:00
• - Archive Streaming: October 14, 2025, from 12:00-13:00 & October 15, 2025, from 09:00-10:00
• - Format: Online (viewing URL will be provided post-registration)
• - Hosts: Shikigaku Inc., Mukashi Mukashi Inc., Momentum Inc.
• - Registration Link: Register here

Featured Speakers

Shunsuke Kishi, Marketing Consultant at Shikigaku Inc.
A native of Ishikawa Prefecture, Shunsuke joined Shikigaku as part of a new department startup after accumulating experience in business growth at a travel startup and handling high-end real estate. His focus includes market research, strategic planning, and launching services like "Shikigaku Growth Marketing".

Shintaro Tanaka, CSO at Mukashi Mukashi Inc.
Since 2020, Shintaro has worked on new business development and branding strategies for large corporations and municipalities. His experience provides insights into conducting DX initiatives and streamlining operations across company subsidiaries.

Ginga Yui, Marketing & PR Group at Momentum Inc.
After graduating, Ginga focused on SMB sales in a recruitment support firm and later transitioned to Kokuyo Group, engaging in BPO sales while also leading new project directions. At Momentum, he now handles marketing for new products.

About Shikigaku Inc.

Shikigaku translates to "conscious structural studies" and is rooted in organizational management theory proposed in the 1990s. The company applies this theory widely across consultations, community operations, and sports team management.

• - Visit Shikigaku

About Mukashi Mukashi Inc.

Mukashi Mukashi is a strategic planning company leveraging story-driven content design to foster corporate growth. They assist businesses of various sizes in integrating community marketing for short-term success and long-term brand value.

• - Visit Mukashi Mukashi

About Momentum Inc.

Momentum Inc. specializes in ad verification solutions, utilizing language processing technology tailored for digital advertising in Japan. Their mission focuses on promoting a healthy digital advertising ecosystem by eliminating ineffective ads.

• - Visit Momentum