Exciting New Lightning Yellow Toniebox 2 Launched with Pokémon Collaboration

Introducing the Lightning Yellow Toniebox 2

Tonies, the leading interactive audio platform for children, has just announced an exciting addition to their lineup: the Lightning Yellow Toniebox 2. This special edition, inspired by the iconic Pokémon character Pikachu, will be available globally starting from summer 2026. The launch coincides with Pokémon's 30th anniversary, making this release an exceptional celebration of creativity and childhood discovery.

A Creative Collaboration

This partnership between Tonies and The Pokémon Company International brings together two beloved entities, with the intention of fostering creativity and storytelling among children. Tobias Wann, the CEO of Tonies, remarked, *"Our iconic Toniebox is instantly recognizable by kids – and so is the lightning yellow of Pikachu. To celebrate our partnership with Pokémon, we are thrilled to bring both together."

The lightning yellow hue serves as a direct tribute to Pikachu, one of the most beloved Pokémon characters, appealing to young fans and igniting their imaginations. The Toniebox 2 aims to redefine playful learning experiences, and this special edition is certainly set to enhance that mission.

New Pokémon Tonies on the Way

In addition to the Toniebox, four new Pokémon Tonies will accompany this special release, including Pikachu, Bulbasaur, Charmander, and Squirtle. Each of these figures will allow children to engage in audio-first adventures, enriching the interactive experience and expanding the audio library available through Tonies.

The Pokémon Tonies will join an expansive portfolio that currently includes thousands of titles and characters, providing children with an immersive audio entertainment landscape. This launch not only delights Pokémon fans but also promotes quality screen-free interaction, emphasizing the benefits of audio storytelling.

Tonies: Redefining Playtime

Since its inception in Germany in 2014, Tonies has rapidly grown into a leading platform for interactive audio entertainment, focusing on children aged 1 to 9+ years. Over 10 million Tonieboxes have been activated, and more than 134 million Tonies have been sold worldwide, highlighting Tonies' substantial impact on modern parenting and childhood education.

The Toniebox allows children to play, learn, and grow independently through storytelling without screens. On average, kids engage with Tonies for approximately 280 minutes per week, indicating its successful integration into family life. The innovative design of the Toniebox 2 supports around 1,500 Tonies figurines and 12 Tonieplay games, along with access to over 3,500 digital titles via the mytonies app and library. This extensive offering includes original content as well as licensed titles from major franchises, ensuring a wide variety of options for kids.

An Eye on the Future

As the Tonies platform continues to expand globally, it currently operates in over 100 countries, with North America being its largest market. The unique storytelling experience provided by Tonies positions it as a trusted companion for many families navigating the evolving landscape of childhood entertainment.

In total, Tonies employed more than 560 people, achieving €481 million in group revenue in the fiscal year 2024, marking a 33% year-on-year growth. With its dedication to enriching the learning and development of children, Tonies is paving the way for the next generation of interactive audio entertainment.

In summary, the launch of the Lightning Yellow Toniebox 2 in partnership with Pokémon marks an exciting development in the realm of children's audio experiences. It seamlessly combines nostalgia with innovative engagement, ensuring that children can indulge in imaginative play while celebrating treasured characters from Pokémon's rich history. Keep an eye out for this vibrant new addition to Tonies' lineup in summer 2026!