Momentum and iBank Marketing Join Forces for Safe Display Advertising
Momentum Inc., based in Minato, Tokyo, has announced a significant partnership with iBank Marketing Co., Ltd., headquartered in Fukuoka. This collaboration is pivotal to Momentum's commitment to advertising verification, particularly aiming to bolster brand protection and the quality of display advertising for clients.
The press release from Momentum detailed that this partnership marks iBank Marketing’s entry into the recognized 'ACP Safe Display Ads' program. This initiative is a vital strategy in the fight against digital advertising risks that have been intensifying over the years, mainly due to inappropriate content placement and invalid traffic leading to revenue losses.
Recent guidance published by the Ministry of Internal Affairs and Communications in June highlighted these risks and has called for effective measures. The concerns noted in these recommendations are pertinent not just to advertisers, but to society at large, creating an urgent need for solutions in the digital advertising sector.
In line with this, iBank Marketing has enhanced its strategies by utilizing Momentum’s 'HYTRA DASHBOARD Web Unsafe List', reinforcing their commitment to risk management in digital advertising. The recognition as an 'ACP Safe Display Ads' partner showcases iBank Marketing as a trustworthy agency for advertisers, emphasizing the importance of brand safety and risk mitigation in their services.
The 'ACP Safe Display Ads' program validates those agencies that leverage Momentum's 'HYTRA DASHBOARD Web Unsafe List' effectively to deliver credible advertising solutions. Regular workshops and updates on the current landscape are conducted, which equip certified partners with unique knowledge and capabilities that set them apart from other agencies. The program is designed to serve as a vital reference point for advertisers when selecting an agency.
The 'HYTRA DASHBOARD Web Unsafe List' is an extensive resource provided by Momentum, featuring domains identified as undesirable for display advertising. By analyzing around 100 million URLs daily using proprietary criteria, this dashboard helps in pinpointing potentially harmful websites linked to brand damage and ad fraud. The system is continuously updated in real-time and includes dual validation by dedicated operators to ensure high accuracy and comprehensiveness.
The risk of brand damage, defined as any negative impact on the advertising client's brand image, is particularly alarming when unintentional ad placements occur. Similarly, ad fraud involves deceptive practices, such as using bots for invalid impressions or clicks, undermining the integrity of digital advertising efforts.
Established in April 2016, iBank Marketing Co., Ltd. focuses on not just its core product, the smartphone app 'Wallet+', but also aims at providing data-driven financial and non-financial services that enrich daily life. This approach breaks traditional banking barriers through alliances across different industries and promoting open innovation. The foundation built on the trustworthiness of a financial institution group enables them to implement impactful digital marketing strategies, thereby supporting local businesses in their growth trajectories.
iBank Marketing operates under regulations such as banking agency (Fukuoka Financial Bureau No. 98) and electronic payment agency (Fukuoka Financial Bureau No. 1), while continuously expanding its information services and advertising ventures. For more information, visit iBank's website.
Momentum Inc. is a leader in the Japanese digital advertising sector, focused on enhancing the industry's integrity through specialized language analysis and ad fraud detection. Their comprehensive verification solutions are extensively employed across various advertising platforms and agencies in Japan. Momentum offers agile certification programs such as the Agency Certification Program (ACP) and the Platform Certification Program (PCP), facilitating a robust network of Japan's leading enterprises. Their mission to eradicate worthless advertising underpins their commitment to a healthier digital advertising marketplace. Further details can be found on Momentum's website.
The press release from Momentum detailed that this partnership marks iBank Marketing’s entry into the recognized 'ACP Safe Display Ads' program. This initiative is a vital strategy in the fight against digital advertising risks that have been intensifying over the years, mainly due to inappropriate content placement and invalid traffic leading to revenue losses.
Recent guidance published by the Ministry of Internal Affairs and Communications in June highlighted these risks and has called for effective measures. The concerns noted in these recommendations are pertinent not just to advertisers, but to society at large, creating an urgent need for solutions in the digital advertising sector.
In line with this, iBank Marketing has enhanced its strategies by utilizing Momentum’s 'HYTRA DASHBOARD Web Unsafe List', reinforcing their commitment to risk management in digital advertising. The recognition as an 'ACP Safe Display Ads' partner showcases iBank Marketing as a trustworthy agency for advertisers, emphasizing the importance of brand safety and risk mitigation in their services.
The 'ACP Safe Display Ads' program validates those agencies that leverage Momentum's 'HYTRA DASHBOARD Web Unsafe List' effectively to deliver credible advertising solutions. Regular workshops and updates on the current landscape are conducted, which equip certified partners with unique knowledge and capabilities that set them apart from other agencies. The program is designed to serve as a vital reference point for advertisers when selecting an agency.
Understanding the 'HYTRA DASHBOARD Web Unsafe List'
The 'HYTRA DASHBOARD Web Unsafe List' is an extensive resource provided by Momentum, featuring domains identified as undesirable for display advertising. By analyzing around 100 million URLs daily using proprietary criteria, this dashboard helps in pinpointing potentially harmful websites linked to brand damage and ad fraud. The system is continuously updated in real-time and includes dual validation by dedicated operators to ensure high accuracy and comprehensiveness.
The risk of brand damage, defined as any negative impact on the advertising client's brand image, is particularly alarming when unintentional ad placements occur. Similarly, ad fraud involves deceptive practices, such as using bots for invalid impressions or clicks, undermining the integrity of digital advertising efforts.
About iBank Marketing Co., Ltd.
Established in April 2016, iBank Marketing Co., Ltd. focuses on not just its core product, the smartphone app 'Wallet+', but also aims at providing data-driven financial and non-financial services that enrich daily life. This approach breaks traditional banking barriers through alliances across different industries and promoting open innovation. The foundation built on the trustworthiness of a financial institution group enables them to implement impactful digital marketing strategies, thereby supporting local businesses in their growth trajectories.
iBank Marketing operates under regulations such as banking agency (Fukuoka Financial Bureau No. 98) and electronic payment agency (Fukuoka Financial Bureau No. 1), while continuously expanding its information services and advertising ventures. For more information, visit iBank's website.
About Momentum Inc.
Momentum Inc. is a leader in the Japanese digital advertising sector, focused on enhancing the industry's integrity through specialized language analysis and ad fraud detection. Their comprehensive verification solutions are extensively employed across various advertising platforms and agencies in Japan. Momentum offers agile certification programs such as the Agency Certification Program (ACP) and the Platform Certification Program (PCP), facilitating a robust network of Japan's leading enterprises. Their mission to eradicate worthless advertising underpins their commitment to a healthier digital advertising marketplace. Further details can be found on Momentum's website.
Topics Consumer Products & Retail）
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