#USA #Los Angeles #Hello Soju #Sparkling Soju #K-Cal Culture

Hello Soju's Exciting Return

Hello Soju, the innovative sparkling soju brand that brings together the rich traditions of Korea and the vibrant culture of California, has announced a significant funding round totaling $6.8 million. This financial boost, primarily driven by a personal investment from Ted Schlein of Kleiner Perkins, aims to revitalize the brand ahead of a much-awaited nationwide relaunch scheduled for this summer.

A Refreshing Start

After a successful introduction at major events like Coachella and EDC in 2023, where fans embraced its unique flavors, Hello Soju is back with an updated image and a line of five tempting flavors: Asian Pear, Lemon Yuzu, Green Grape, Peach, and Lychee. To further enhance consumer options, the company is set to introduce a new Variety Pack, appealing for those who enjoy tasting multiple options.

Elisabeth Baron, the newly appointed CEO with a robust background at Diageo and LVMH, expresses her excitement about the brand's new direction. She stated, "We're reimagining what soju can be—modern, stylish, and deeply rooted in cultural connection." With her extensive expertise in the wine and spirits industry, Baron is focused on scaling operations effectively while reinforcing the brand's commitment to fostering community connections through enjoyable experiences.

New Board Members and Innovative Products

In line with its growth strategy, Hello Soju has welcomed industry veterans Dan Ginsberg and Sandra "Sandey" Kang to its Board of Directors. Ginsberg, a former CEO of Red Bull North America and Dermalogica, brings valuable experience in the CPG sector, while Kang, a cultural marketing pioneer and co-founder of Range Media, enhances the brand's creative strategy.

The new funding will not only support expanded production but also facilitate strategic marketing initiatives. Moreover, Hello Soju is stepping into the spirits category with the launch of a premium 700ml rice-based Soju spirit this summer. This product promises a delightful flavor profile featuring notes of honey, citrus, and melon, all presented in an eye-catching black ombre bottle, reflecting the brand's adventurous spirit and commitment to innovation.

The Future of Hello Soju

Co-founder and Chairman Taylor Jones emphasizes the brand's potential, stating, "With a distinctive voice, a devoted following, and a product that's both delicious and disruptive, Hello Soju is poised to become a household name." His enthusiasm resonates with co-founder Nick Schlein, who adds, "We designed Hello Soju as the ultimate summer beverage, and we're excited to re-launch in such a significant capacity primed for the season."

Hello Soju encapsulates a modern adaptation of Korea's cherished spirit, blending natural ingredients with a commitment to celebrate both Korean heritage and California lifestyle. As the product prepares to make waves in the beverage industry again, fans can look forward to enjoying their favorites while exploring the diverse options that reflect the cultural fusion known as K-Cal.

For more information, including updates on the relaunch and product offerings, visit Hello Soju's official website and follow them on Instagram @hellosoju.