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Founders Row Invests in Yough as Greek Yogurt-Powered Frozen Pizza Launches Nationwide at Target

On March 17, 2026, Founders Row, a prominent investment platform dedicated to nurturing innovative consumer brands, proudly announced its latest venture: a strategic investment in Yough. This fast-evolving startup is transforming the frozen pizza landscape by introducing a unique protein-rich crust made from Greek yogurt. The investment coincides perfectly with Yough's debut in nearly 2,000 Target stores across the nation, where they will launch what is purported to be the first frozen pizza crafted from Greek yogurt dough.

A Fresh Approach to Frozen Pizza

Yough's entrance into the market marks a significant breakthrough in the frozen pizza category, which is worth nearly $7 billion in the United States. Despite its popularity, the frozen pizza aisle has remained largely stagnant, dominated by traditional offerings that often lack nutritional value. Mike Rolland, co-founder and CEO of Yough, expressed a growing awareness of this gap: "Frozen pizza is one of the most loved foods in the grocery store, but the foundation of pizza, the dough, has remained largely unchanged in the mainstream aisle."

The founders of Yough saw an opportunity to reimagine this staple by starting with Greek yogurt, a well-known source of protein that resonates with health-conscious consumers. Rolland shared, "We envisioned a pizza dough that could deliver the same comforting experience while providing the kind of protein and clean ingredients that modern consumers are seeking."

The First Three Varieties Launching

As Yough launches its product at Target, three delectable varieties will be available: Mozzarella Cheese, Uncured Pepperoni, and Farmer's Vegetable. Each version is designed to strike a balance between flavor and nutrition, assuring consumers they are exceeding expectations when it comes to taste. The emphasis is on creating a crust that tastes like traditional pizza without compromising on health.

The company plans to expand its retail reach and product lineup, recognizing an increasing consumer demand for high-protein comfort foods. In today's market, consumers are gravitating toward meals that do not just satisfy hunger but also contribute to their health and wellness.

A Personal Journey Behind the Innovation

The inception of Yough is steeped in personal experience for co-founder and COO Jason Miller. After his diagnosis with ulcerative colitis, Miller began experimenting with Greek yogurt dough as a means to indulge in beloved foods like pizza while prioritizing his health. He noted, "We spent years perfecting the crust so it delivers the flavor and texture people expect from great pizza, while naturally incorporating protein and simple ingredients into our recipe."

A Vision for the Future

Founders Row is committed to investing in trailblazing ideas led by passionate founders who identify opportunities in mature markets. Jess Yuan, a partner at Founders Row, stated, "We invest in founders who see opportunity where others see a mature category. Mike and Jason realized that one simple ingredient, Greek yogurt, could fundamentally rethink the foundation of frozen pizza. As modern consumers increasingly look for everyday foods that deliver both comfort and real nutritional value, that kind of insight is what creates the next generation of food brands."

In addition to providing capital, Founders Row will lend its expertise as a strategic advisor to the Yough team. This support encompasses marketing, brand-building resources, and operational strategies, all tailored to ensure Yough's successful expansion following its initial launch at Target.

Conclusion

Yough represents a refreshing innovation within the frozen food aisle, redefining the expectations of pizza lovers across the country. Available in Target stores nationwide, it promises not only the beloved flavors of traditional pizza but also a healthier alternative thanks to its unique Greek yogurt dough. This collaboration between Founders Row and Yough foreshadows a heightened demand for healthier comfort foods and sets the stage for Yough's growth in the ever-evolving market of convenient cuisine.

For those interested in trying this new take on pizza, be sure to visit your local Target store or dive deeper into what Yough has to offer at eatyough.com.