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LULUTI: A New Era in Fashion Rental

LULUTI has officially opened its flagship store on the 4th floor of Yurakucho Marui, offering an innovative approach to clothing rental that combines online convenience with in-store experiences. Catering primarily to weddings, coming-of-age ceremonies, and various parties, LULUTI focuses on dresses and accessories that allow customers to look their best on special occasions.

What is LULUTI?

As a pioneer in the rental fashion industry, LULUTI taps into the sharing economy. Its unique selling point is the ability to rent stylish fashion items online while also having the option to try them on in person. This is especially beneficial for busy office workers in the business district of Yurakucho. The selection includes setup dresses, along with a variety of accessories such as bags and shoes, helping customers seamlessly transition from work to formal events.

Highlighted Rental Items

LULUTI’s collection features several stunning options:

1. LULUTI Original Lily Pattern Tulle Dress

This A-line dress is designed to flatter the figure while keeping comfort in mind. The soft tulle puff sleeves provide elegance and coverage, making it suitable for formal events such as weddings and parties. Rental price: ¥6,600 for a 3-night stay. Available colors: Khaki, Navy, Lavender.

2. et.UNiVER Multi-way Frill Dress

A versatile dress that features a 2-way tulle vest, camisole dress, and sheer top, allowing for creative styling. Rental price: ¥8,800 for a 3-night stay. Available colors: Moss Gray, Mixed. Sizes: S, M, L.

3. Jacquard Top and Pants Dress

This set includes a beautifully designed blouse paired with wide pants, perfect for creating a chic ensemble. Rental price: ¥6,600 for a 3-night stay. Available colors: Black, Navy. Sizes: M, L.

Benefits of Renting Over Buying

1. Cost-Effectiveness: Renting is significantly cheaper than purchasing a dress for a single event, allowing you to wear different outfits to multiple events without breaking the bank.
2. Style Adaptability: Rental allows you to wear dresses that are in line with your current style. As fashion preferences change over time, renting ensures you’re always wearing something that complements you.
3. No Cleaning Hassles: One of the significant benefits of renting is that you don’t need to deal with cleaning costs and responsibilities; just wear it and return it.
4. Explore Bold Choices: Renting encourages you to step outside your usual fashion choices with less financial risk, allowing for unique selections you might not typically consider.

Opening Campaign

LULUTI is excited to welcome customers with a couple of promotional offers:

• - Follow the official LULUTI Instagram for a chance to receive a complimentary biscuit (limited to the first 250 customers).
• - Order over ¥8,800 to receive two packets of flavored tea from JOE’S TEA.

Shop Details

• - Store Name: LULUTI
• - Location: Yurakucho Marui, 4th Floor
• - Store Hours: 11:00 AM to 8:00 PM
• - Opening Date: April 9, 2026

Discover a new way to express your style with LULUTI, where convenience and elegance meet. For more details about the store and offerings, visit Yurakucho Marui or Marui.