#Japan #Hello Kitty #Sanrio Characters #SAMANTHAVEGA #Shinagawa

Discover the Summer Collection from SAMANTHAVEGA

As the summer vacation season approaches, SAMANTHAVEGA, a brand operated by Samantha Thavasa Japan Limited under the motto "GIRL, Lady It's me," is launching a delightful collaboration with beloved Sanrio characters. This exciting collection features iconic figures like Hello Kitty, Cinnamoroll, My Melody, and Kuromi, encapsulating summer fun in stylish accessories.

Launch Schedule

Mark your calendars! The collection will be available for early purchase starting from May 1, 2026, exclusively on the official online shop. Note that orders for certain mini shoulder bags will be taken in advance, with general sales commencing on May 13, 2026. A wider release across all SAMANTHAVEGA retail locations starts on May 2, 2026, with nationwide sales from May 13.

For more details, visit the Sanrio Characters Collection Special Page.

Featured Products

Woven Bag - ¥20,900

This charming woven bag embodies the essence of summer with its playful ribbon motif. Two accent colors represent the characters: a bright white inspired by Hello Kitty and a light blue for Cinnamoroll. The bag's color and design have been meticulously crafted to bring character vibes into your wardrobe, featuring removable charms—Hello Kitty holding an inflatable ring and Cinnamoroll enjoying an ice cream treat.

Frill Woven Bag - ¥20,900

Perfect for a sunny day out, this bag combines a popular frill design with summer-friendly woven material. Available in a sweet pink inspired by My Melody and a bold black representing Kuromi, the bag features an elegant double-layered interior for ample storage. Additionally, charming face designs of My Melody and Kuromi make the bag even more delightful, with removable charms that add an extra layer of fun.

Mini Shoulder Bag - ¥16,500

This fan-favorite mini shoulder bag showcases a unique design inspired by each character's signature colors and styles. An elegant jewel at the center enhances the bag’s appeal, making it the perfect accessory for adults who want to stay chic and playful. The backside displays recessed character designs for added charm.

2-Way Bag Charm - ¥5,500

This trendy 2-way bag charm features adorable scenes of each character enjoying summer activities. The design is irresistibly cute: Hello Kitty playing with a flamingo float, and Cinnamoroll sharing a treat with his friend Milk. The charm can also be detached and used as a zipper charm, making it a versatile addition to any bag.

Conclusion

With a stunning array of accessories that capture the joyful essence of summer and celebrate iconic Sanrio characters, SAMANTHAVEGA's new collection is sure to charm fans and fashion enthusiasts alike. Don't miss your chance to pick up these delightful pieces as they become available!

For more details on this collaboration and to shop the full collection, visit the SAMANTHAVEGA Official Online Shop or the Brand Site.

Company Overview

Company Name: Samantha Thavasa Japan Limited
President: Koji Furuya
Established: March 10, 1994
Business Scope: Design, production, and sales of bags and jewelry
URL: Company Overview