#USA #Stamford #Synchrony #Jewelers Mutual #Zing Marketplace

Synchrony and Jewelers Mutual® Combine Forces for Innovative Financial Solutions

In an exciting development for the jewelry industry, Synchrony (NYSE: SYF) and Jewelers Mutual® have announced a new sponsorship agreement that plans to revolutionize how jewelry retailers market finance and insurance solutions to their customers. This collaboration promises to enhance customer experiences while providing essential financial options that could make a significant difference for consumers looking to purchase jewelry and protect their cherished pieces.

Aiming to Educate Jewelry Merchants

Synchrony has established itself as a premier consumer financial services company, known for its commitment to helping businesses grow by providing flexible financing options. Jewelers Mutual, on the other hand, has a century-long history of specializing in insurance products tailored for the jewelry industry, ensuring that traders and consumers can safeguard their valuable assets.

The partnership aims to educate jewelry merchants on the benefits of integrating Synchrony’s financing solutions into their service offerings. According to Darrell Owens, CEO of Lifestyle at Synchrony, “Jewelry merchants can now present their customers with financing options that make purchases more affordable, while making their customers aware of the option to protect their jewelry.” This dual focus on financial accessibility and insurance coverage is poised to enhance the overall value proposition for retailers and their patrons.

The Zing Marketplace: A Comprehensive Platform

As part of this innovative initiative, Jewelers Mutual will incorporate Synchrony’s financing solutions within its marketing materials and on the Zing® Marketplace. This online platform, designed specifically for member retailers, provides vital tools including custom jeweler web pages, a diamond marketplace, and a jewelry appraisal solution. And now, with the inclusion of Synchrony’s financing offerings, it becomes an even more comprehensive resource for jewelry merchants.

The Zing Marketplace aims to empower jewelers with tools that not only enhance their selling capabilities but also help manage their customer interactions more effectively. Retailers can now seamlessly offer financing alongside the insurance protection that Jewelers Mutual provides, catering to the evolving needs of their customers.

Synchrony will also promote Jewelers Mutual's offerings through its own marketing channels, thereby increasing awareness among consumers and retailers alike. With over four thousand jewelry retailers already benefiting from Synchrony’s financing options, this partnership is set to broaden the outreach and impact of both companies within the industry.

A Commitment to Customer Experience

In a shared statement, Mike Alexander, COO of Jewelers Mutual, expressed enthusiasm about the partnership, stating, “As a leader in consumer financing, we’re excited about the added value our collaboration with Synchrony will bring to jewelers and their customers.” Both organizations share a commitment to enhancing customer experiences, affirming their mutual goal of ensuring that jewelry retailers can provide a seamless purchase and protection process for their clientele.

Supporting Growth in the Jewelry Sector

Synchrony’s financing solutions have already garnered wide acceptance, allowing consumers to manage their purchases more flexibly. With this partnership, it is expected that both Synchrony and Jewelers Mutual will not only support small and medium-sized retailers in their business growth but also help consumers optimize their purchasing power.

Amid growing competition in the jewelry market, these strategic enhancements are timely and crucial. By supporting jewelers with innovative financing solutions and robust insurance options, the partnership promises to foster trust and reliability in transactions involving some of life’s most treasured possessions.

Through their commitment to the jewelry sector, Synchrony and Jewelers Mutual are setting a new standard for combining financing and insurance, ensuring that both retailers and consumers can engage with confidence and convenience.

For more information, visit JewelersMutual.com and Synchrony.com.
With a strong foundation already in place, this collaboration is sure to pave the way for a more robust and well-supported jewelry retail landscape.