#United States #Google #Streaming #Marina del Rey #Roku

Industry Leaders to Converge in California

The streaming landscape is poised for transformation as Parks Associates gears up for its ninth annual conference, Future of Video: Business of Streaming, set for November 17-18 at the Marina del Rey Marriott, California. This significant gathering will bring together key executives from notable companies like Roku, Google, LG Electronics, Sony Pictures, and Tubi, amongst others.

With the streaming sector experiencing rapid evolution amidst technological advancement and changing viewer preferences, this conference aims to delve into crucial areas impacting the industry today. According to Parks Associates' recent consumer studies, a staggering 91% of U.S. internet households now subscribe to streaming services, demonstrating a significant shift in how content is consumed. Notably, 71% own a smart TV, while 44% utilize streaming media players.

Key Topics of Discussion

The conference will host discussions and keynote sessions revolving around several vital topics shaping the future of streaming, including:

• - The role of Artificial Intelligence in content discovery.
• - Strategies for monetizing streaming services effectively.
• - Innovations in sports and live programming.
• - Evolving business models amid fierce competition.
• - Advancement of advertising technologies in streaming.

Jennifer Kent, Parks Associates' Senior Vice President and Principal Analyst, stated, "Streaming is entering a new phase of competition, where success relies not just on viewership but also on profitability and effective audience engagement tools. We are excited to bring industry leaders together to discuss what strategies are yielding results and the direction in which the market is heading."

Noteworthy Speakers

The lineup includes influential figures such as:

• - Gil Fuchsberg, President of Subscriptions at Roku
• - Adam Zacks, Senior Vice President of Sales at Sky Connect
• - Yvonne Abt, Head of Video for Entertainment at Google
• - Josh Arensberg, Global Managing Director of Sports at Verizon

These leaders will share insights and strategies for navigating the modern streaming ecosystem, addressing pressing challenges like audience retention, content accessibility, and the integration of new technologies.

Engaging with the Future

In addition to keynote presentations, attendees will have the opportunity to engage in networking sessions, explore modern industry trends, and discover innovative solutions presented by various exhibitors and sponsors including Adeia, InterDigital, and Streaming Women in Media.

As the streaming industry becomes more saturated, the insights gained from this conference are timely. With 39% of respondents in the latest Parks Associates survey indicating they watch live events or sports through on-demand services, there is a clear demand for robust discussions on live content engagement. The increasing adoption of free ad-supported streaming television (FAST) services, used by 25% of viewers for live video, further emphasizes the necessity for adaptability and innovation in business practices.

Attending the Future of Video conference will provide a platform for executives to not only learn from fellow industry pioneers but also to pioneer ideas that drive their respective businesses towards sustainable growth in this competitive landscape.

For further details or to register, visit Future of Video.

The conference hopes to motivate a generation of streaming service providers to elevate their offerings and adapt to the evolving demands of content consumption. With discussions led by some of the brightest minds in the industry, the event is set to inspire new approaches that could take the streaming business into the next era.

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Don't miss out on this incredible opportunity to connect, learn, and shape the future of the streaming industry at Parks Associates' Future of Video: Business of Streaming.