Flora Fertility and Clue Join Forces to Empower Women's Fertility Education

Advancing Women’s Health: Flora Fertility and Clue Team Up

In a transformative move within the FemTech industry, Flora Fertility (FLORA) has announced a powerful partnership with Clue, a leading women-centric app for period and cycle tracking. This collaboration aims to bring increased accessibility and knowledge to fertility education, enabling women to make informed decisions about their reproductive futures.

The Partnership's Vision

Flora Fertility stands out as the first individually owned fertility insurance platform, designed to help women financially prepare for their fertility journey before challenges arise. In turn, Clue offers scientifically backed insights that empower individuals to better understand their cycles and reproductive health. Together, these two innovators are addressing a critical gap in fertility planning by combining educational tools with financial resources.

According to a recent study, an alarming 69% of Gen Z women express concerns regarding their future fertility, yet a significant 59% feel woefully uninformed about their reproductive health. This partnership comes at a pivotal time as it targets women's needs long before they may wish to start a family, providing timely information and resources to aid their future family planning decisions.

What This Means for Women

The collaboration will see Clue introduce FLORA's groundbreaking fertility insurance to its vast community. Additionally, new and existing FLORA policyholders will gain complimentary access to Clue Plus, which provides advanced insights, predictions, and analysis tools on menstrual cycles. This unique blend of services will allow women to access up to $50,000 in future fertility coverage through FLORA while gaining valuable knowledge about their reproductive health.

Dr. Christy Lane, co-founder and Co-CEO of Flora Fertility, emphasized the importance of combining education with actionable financial planning. She stated, "While Clue provides insights to understand reproductive health, FLORA equips women with the means to prepare for fertility care they might need later on. Our partnership is all about converting knowledge into a concrete plan for the future."

Laura McDonald, also a co-founder and Co-CEO of Flora, further echoed this sentiment, stating that conventional education regarding fertility often begins only when challenges arise, which is too late. Working with Clue represents an opportunity to shift that narrative, empowering women to make preemptive decisions with the necessary context and time.

The Importance of Early Education

Hugo Marshall, Commercial Director at Clue, articulated the app's mission to provide trustworthy information that aids users in understanding their bodies. He pointed out that through this partnership, Clue aims to bring crucial fertility education into early conversations, thus empowering women as they contemplate their futures.

By integrating Clue's insights within the fertile planning process, Flora hopes to ensure that discussions surrounding fertility do not merely happen in sterile doctors' offices but can be incorporated into women's ongoing health narratives naturally and confidently.

About Flora Fertility Inc.

Founded to transform how fertility treatments are financed, Flora Fertility comes with a groundbreaking approach, offering policies as low as $15 a month. Backed by A-rated insurance partners, FLORA covers a comprehensive range of reproductive healthcare services, including diagnostics, medications, and various treatments such as IUI and IVF.

About Clue

Founded by entrepreneurs from Denmark and Germany in 2012, Clue has gained trust among over 100 million users globally, making it the leading women-led period and cycle tracking application. Available in over 27 languages, Clue assists users on their health journeys and partners with leading research institutions to bridge longstanding gaps in women’s health data.

This innovative partnership reimagines and elevates the way women can approach fertility planning, enriching both knowledge and financial preparedness as essential components of reproductive health.