Explore New Bridal Styles at HAAVE's Pop-Up Event in Umeda
HAAVE, a brand under EICHI Co., Ltd. based in Kobe, Japan, will showcase its offerings at the prestigious "DRESS FES" event held at the ninth floor of Hankyu Umeda Main Store from June 10 to June 15, 2026. This pop-up promises a unique environment where the creative visions of HAAVE and SaboraMi will merge, presenting a range of products including dresses, shoes, accessories, and men’s items that redefine modern bridal styles.
During this six-day event, HAAVE will introduce its latest collection under the theme of "THE DISTINCT ISSUE," in collaboration with SaboraMi. This collaboration aims to provide styling options that ensure the memories of the wedding day seamlessly continue into everyday life. The focal point will be SaboraMi's thoughtfully designed dresses, which emphasize a narrative that extends beyond the wedding ceremony.
At the core of HAAVE's design philosophy is the belief that bridal wear should not impose excessive decor or tension. Instead, it aims to facilitate natural comfort for the wearer. With a minimalist approach, each piece is crafted thoughtfully, ensuring that the right elements resonate beautifully with the individual's style. You can expect to find quintessential pieces like satin dresses and mini dresses, along with layering options such as tulle tops, bustiers, skirts, and versatile accessories including shoes, necklaces, headpieces, and veils.
For the men’s line, offerings will range from classic suits and shirts to stylish vests and leather shoes. The selections are designed not only to suit formal occasions but also to be relatable for casual wear, allowing couples to enjoy a cohesive aesthetic on all fronts.
All HAAVE items are made to order, ensuring that each piece is crafted only after receiving customer orders, thus supporting a sustainable approach that minimizes waste. This unique sales strategy allows for reasonably priced, high-quality designs that can be tailored to personal tastes. HAAVE stands out in the bridal market by providing “lifestyle dresses” that fit beautifully into the fabric of daily living, breaking the mold of traditional wedding attire that is only worn once in a lifetime.
Haave encourages visitors to come and experience the potential of their dresses firsthand at the event. During the pop-up, attendees can make fitting reservations, which will ensure priority assistance and personalized styling suggestions from professional consultants. However, even those without prior reservations are welcome to explore the space freely.
"THE DISTINCT ISSUE" is more than merely a collaboration; it is a project that embodies a shared vision and ethos between HAAVE and SaboraMi. Through their partnership, they aim to create not only aesthetically pleasing products but to facilitate a growth experience in choosing them. The aim is to foster a rich dialogue between the brands that leads to the creation of new values and innovations in the bridal space.
Founded in 2020, HAAVE embodies the concept of "Lastingly Special." It seeks to blur the lines between exceptional occasions and everyday wear through its dedication to fine craftsmanship and design. The brand’s team comprises experienced individuals from various areas in fashion, including design and PR, enriched by their backgrounds in both bridal and high-fashion segments.
By emphasizing practicality alongside aesthetics, HAAVE helps redefine what it means to dress for both significant occasions and daily experiences, offering a refreshing and approachable take on modern wedding attire.
Established in 2023 in Ebisu, Tokyo, SaboraMi is dedicated to elevating the wedding experience beyond a one-day affair into an enriching life journey. Each dress is sold rather than rented and focuses on creating long-lasting memories through aftercare options like dyeing to keep the wedding day memories alive in future outfits.
For additional information about HAAVE and to see their offerings, you can visit their official website here or check their Instagram here. Similarly, for SaboraMi, visit their official website here or see their Instagram here.
A Refreshing Take on Bridal Fashion
During this six-day event, HAAVE will introduce its latest collection under the theme of "THE DISTINCT ISSUE," in collaboration with SaboraMi. This collaboration aims to provide styling options that ensure the memories of the wedding day seamlessly continue into everyday life. The focal point will be SaboraMi's thoughtfully designed dresses, which emphasize a narrative that extends beyond the wedding ceremony.
Minimalism Meets Elegance
At the core of HAAVE's design philosophy is the belief that bridal wear should not impose excessive decor or tension. Instead, it aims to facilitate natural comfort for the wearer. With a minimalist approach, each piece is crafted thoughtfully, ensuring that the right elements resonate beautifully with the individual's style. You can expect to find quintessential pieces like satin dresses and mini dresses, along with layering options such as tulle tops, bustiers, skirts, and versatile accessories including shoes, necklaces, headpieces, and veils.
For the men’s line, offerings will range from classic suits and shirts to stylish vests and leather shoes. The selections are designed not only to suit formal occasions but also to be relatable for casual wear, allowing couples to enjoy a cohesive aesthetic on all fronts.
Customization at Its Best
All HAAVE items are made to order, ensuring that each piece is crafted only after receiving customer orders, thus supporting a sustainable approach that minimizes waste. This unique sales strategy allows for reasonably priced, high-quality designs that can be tailored to personal tastes. HAAVE stands out in the bridal market by providing “lifestyle dresses” that fit beautifully into the fabric of daily living, breaking the mold of traditional wedding attire that is only worn once in a lifetime.
Haave encourages visitors to come and experience the potential of their dresses firsthand at the event. During the pop-up, attendees can make fitting reservations, which will ensure priority assistance and personalized styling suggestions from professional consultants. However, even those without prior reservations are welcome to explore the space freely.
Discovering a Distinctive Collaboration
"THE DISTINCT ISSUE" is more than merely a collaboration; it is a project that embodies a shared vision and ethos between HAAVE and SaboraMi. Through their partnership, they aim to create not only aesthetically pleasing products but to facilitate a growth experience in choosing them. The aim is to foster a rich dialogue between the brands that leads to the creation of new values and innovations in the bridal space.
About HAAVE
Founded in 2020, HAAVE embodies the concept of "Lastingly Special." It seeks to blur the lines between exceptional occasions and everyday wear through its dedication to fine craftsmanship and design. The brand’s team comprises experienced individuals from various areas in fashion, including design and PR, enriched by their backgrounds in both bridal and high-fashion segments.
By emphasizing practicality alongside aesthetics, HAAVE helps redefine what it means to dress for both significant occasions and daily experiences, offering a refreshing and approachable take on modern wedding attire.
About SaboraMi
Established in 2023 in Ebisu, Tokyo, SaboraMi is dedicated to elevating the wedding experience beyond a one-day affair into an enriching life journey. Each dress is sold rather than rented and focuses on creating long-lasting memories through aftercare options like dyeing to keep the wedding day memories alive in future outfits.
Event Details
- - Dates: June 10-15, 2026 (Final day ends at 5 PM)
- - Location: Ninth Floor, Hankyu Umeda Main Store, Festival Plaza
- - Event Name: DRESS FES
- - Participants: HAAVE and SaboraMi
For additional information about HAAVE and to see their offerings, you can visit their official website here or check their Instagram here. Similarly, for SaboraMi, visit their official website here or see their Instagram here.
Topics Consumer Products & Retail）
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