Kochakaden Teams Up with Sanrio Characters for the First Time in New CM Featuring Kuromi!

Kochakaden and Sanrio Characters Join Forces for an Exciting New CM

Kochakaden, the renowned tea beverage brand, is set to make waves with its inaugural collaboration with Sanrio Characters, launching a new commercial titled "The Whims of Kuromi" on March 2, 2026. This unique collaboration brings together the refreshing essence of Kochakaden's tea and the delightful world of Sanrio, including the beloved character Kuromi.

As part of the campaign, viewers can catch the new CM featuring Kuromi, whose charming antics and quirky personality steal the show. In the commercial, viewers will see Kuromi's loyal companion, Baku, presenting her with the refreshing "Kochakaden Unsweetened Earl Grey Iced Tea." Upon tasting it, Kuromi joyfully exclaims, "Just right!", encapsulating the ethos of Kochakaden’s commitment to providing a "perfect refreshment" that lightens one’s mood.

In addition to the commercial, Kochakaden will launch a series of interactive campaigns, including a social media puzzle challenge called "Kochakaden Just Right Puzzle," where participants can engage in a fun puzzle game featuring Kuromi. This campaign, running from March 2 to March 29, will reward 10,000 lucky winners with Coke ON drink tickets, adding an exciting twist to the typical beverage experience.

Furthermore, consumers purchasing any products from Kochakaden will gain access to a special website via a QR code found on packaging. By accumulating points, participants can enter a lottery for exclusive items, including collaboration goods themed around Kuromi and the Happy Danbuis, the cheerful boy group from Sanrio. This lottery runs from March 2 to June 14, 2026, giving fans ample time to collect points for a chance to win fantastic prizes.

The excitement doesn’t end there! From March 2 to March 29, customers who buy Kochakaden from Coke ON-compatible vending machines will receive limited-edition Sanrio character stamps, adding extra value to their purchase. Accumulating these stamps allows consumers to exchange them for their choice of a Coca-Cola product, enhancing the overall experience while enjoying the delightful flavors of Kochakaden.

The collaboration highlights Kochakaden's dedication to offering unique and enjoyable tea experiences. Known for its elegant aromas and refreshing taste, Kochakaden aims to bring joy and comfort to consumers worldwide. With the addition of Kuromi and other beloved Sanrio characters, Kochakaden is set to provide an even more enjoyable moment of refreshment.

Kochakaden has been committed to using carefully selected materials since its launch in 1992, ensuring that every sip meets the high standards of quality and taste. The brand combines fragrant tea with a sophisticated sweetness and a clean aftertaste, crafted through special brewing techniques that mirror the elegance of tea made in a teapot.

As Kochakaden pairs with Sanrio Characters, fans eagerly await this charming collaboration and the unique experiences it promises. With limited-edition products and engaging campaigns, it's time to indulge in a delightful cup of Kochakaden tea that’s sure to brighten any day!

For further details about the special collaboration and product launch, visit the official Kochakaden website and follow their social media channels for updates.

This remarkable partnership not only enhances the enjoyment of Kochakaden products but also allows fans of Sanrio characters to immerse themselves in the whimsical world of Kuromi and her friends, sealing a perfect blend of refreshment and fun.

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