#Japan #Tokyo #Blue Label #Black Label #Crestbridge

Celebrating 10 Years of CRESTBRIDGE

In September 2025, the prestigious brands BLUE LABEL CRESTBRIDGE and BLACK LABEL CRESTBRIDGE will mark a significant milestone, celebrating their tenth anniversary. Launched in 2015 by Sanyo Shokai, these brands have woven together the traditional values of British fashion with modern interpretations, establishing a unique presence in Japan's fashion scene.

Foundations and Inspirations

The inception of BLUE LABEL and BLACK LABEL CRESTBRIDGE came with a dedication to offering a contemporary take on British-inspired designs. Their signature Crestbridge Check, an original pattern, embodies the essence of both the heritage of British fashion and contemporary aesthetics. This distinctive check design has become synonymous with the brands, featured extensively in trench coats, bags, and other key items that have garnered popularity among fashion enthusiasts.

Anniversary Celebrations

As part of the anniversary celebrations, a dedicated page for the 10th anniversary will be unveiled on September 1, featuring a sneak peek of the festivities to come. By September 10, the full anniversary webpage will launch, showcasing an array of events, products, and the storied Crestbridge Check pattern that has defined the brands.

In alignment with the anniversary, both brands are set to release special items adorned with the Crestbridge Check. The Crestbridge Check originally draws from the rich tradition of British tartan patterns. Its vivid London Red, accompanied by black, white, and beige, creates a graphic design that references noble British culture while embracing a modern sophistication.

Limited Edition Products

For the anniversary, BLUE LABEL CRESTBRIDGE will present a unique collection that includes eight distinct pieces, incorporating the Crestbridge Check into outerwear and accessories. Notably, the Light Gabardine Trench Coat priced at ¥96,800 will be available from the release date on September 1.

Conversely, BLACK LABEL CRESTBRIDGE will unveil a PREMIUM collection featuring a luxurious Crestbridge Check jacket crafted meticulously with regards to material quality and design specifications. The Premium British Tweed CB Check Jacket, priced at ¥79,200, will launch on September 12.

Upcoming Campaigns and Collaborations

Throughout the anniversary period from September to December, all retail locations, including department stores, will utilize shopping bags featuring the Crestbridge Check design. In a notable collaboration, the October issue of sweet magazine will feature a collectible from Hello! Kitty, celebrating the intersection of British culture and contemporary Japanese pop culture.

Closing Events

Additionally, from October 1 to 14, a joint campaign will celebrate both brands' identities and feature promotional novelty bags with the Crestbridge Check pattern for customers meeting purchase requirements, while supplies last. The season’s final highlight includes the CB CHECK MARKET in November, offering a vibrant showcase reminiscent of a traditional British market.

In conclusion, the 10th anniversary promises to not only celebrate a decade of fashion ingenuity from BLUE LABEL and BLACK LABEL CRESTBRIDGE but also fortify their bond with loyal patrons through exclusive products and engaging events. Their commitment to evolving and upholding British inspirations in the context of Japanese fashion will continue to resonate with sophisticated audiences, ensuring that the legacy of the Crestbridge Check remains as iconic as ever.