#Japan #Tokyo #Sustainable Products #TOJI #Well Green Lab

TOJI's Participation in the 'Well Green Lab' Pop-up

TOJI Co., Ltd., a wellness brand located in Setagaya, Tokyo, is proud to announce its participation in the 'Well Green Lab', a pop-up event dedicated to promoting a sustainable and wellness-oriented lifestyle. This exciting initiative will take place at Lumine Shinjuku and NEWoMan Yokohama, starting from January 16, 2026, continuing until early February of the same year.

The 'Well Green Lab' is an event that gathers brands committed to a lifestyle that considers environmental and personal well-being, making it the perfect platform for TOJI to showcase its innovative products. Known for its unique integration of Japanese fermentation culture, TOJI will spotlight wellness products made from sake lees, a resource often underutilized in the wellness industry.

Recognizing the importance of the values that 'Well Green Lab' emphasizes—enhancing the quality of life for both the planet and its inhabitants—TOJI aligns its mission with the principles of the event. The brand has focused on creating products using only natural ingredients and additive-free formulas, ensuring that both the environment and cultural heritage resonate in their offerings.

Throughout the pop-up duration, attendees will find TOJI’s flagship products, including the sake lees bath powders 'Kasu -HAKU-' and 'Mori -MORI-', alongside a variety of items previously available through online stores and luxury hotels. This unique opportunity allows city dwellers at the hubs of Lumine Shinjuku and NEWoMan Yokohama to directly engage with TOJI's offerings and the lifestyle they represent.

Event Details

• - 'Well Green Lab' Vol. 9

Dates: January 16 (Fri) to January 22 (Thu), 2026
Hours: 11:00 AM – 9:00 PM
Location: Lumine Shinjuku, Lumine 2, Event Space 'SPOT J'

• - 'Well Green Lab' Vol. 10

Dates: January 28 (Wed) to February 11 (Wed), 2026
Hours: Weekdays: 11:00 AM – 8:00 PM / Weekends: 10:00 AM – 8:00 PM
Location: NEWoMan Yokohama, 6th Floor 'NEWoMan Lab. petit'

About 'Well Green Lab'

The 'Well Green Lab' aims to make sustainable and wellness-focused lifestyles more accessible, contributing to the quality of life for both people and the planet. This pop-up event features various lifestyle brands that offer products ranging from art and cosmetics to food and miscellaneous goods, designed to add a touch of specialness to everyday life. For more information, visit their official Instagram.

About TOJI

TOJI is a wellness brand dedicated to delivering Japan's ancient beauty and health wisdom in a modern context. Since its establishment in 2024, TOJI has explored the numerous benefits of sake lees and developed products that harmonize these natural ingredients with a dedicated, heartfelt approach. The brand emphasizes the importance of connections with all people and regions involved in the production process, alongside collaborations with local inns and sake breweries for global marketing support and enhancement of regional attractions.

In conclusion, we invite media representatives and potential partners from sake breweries and producers who resonate with our mission to connect with us warmly. We look forward to new opportunities and collaborations through this exciting venture.