#Japan #Tokyo #Food Photography #E-Store #Backs

Introduction

In a significant move for the e-commerce (EC) sector, Backs, a leading food photography company, in collaboration with E-Store, has launched a revolutionary food photography service tailored for online retailers. This service, which has been trialed with select clients since April 15, 2025, aims to address the challenges faced by EC businesses in representing food products visually. The highly anticipated release aims to generate enticing 'sizzle' images that drive consumer interest and purchase decisions.

Background

In the world of EC, the appeal of food items heavily relies on captivating imagery that entices customers. Unfortunately, many EC businesses struggle with creating appealing images due to various hurdles, including:

• - Lack of in-house expertise for producing appetizing photographs
• - Uncertainty regarding the capabilities of external photographers
• - Confusion over pricing structures for photography services

This predicament has led to numerous frustrations among retailers who find that their product images do not convert to sales.

To counter these issues, Backs has teamed up with E-Store, which boasts a vast network of thousands of retail clients. With over 20 years of experience in advertising and food photography, most notably with major food manufacturers and convenience stores, Backs brings a wealth of knowledge to this collaboration. Together, they aim to bolster the visual quality and sales potential of online grocery stores by offering high-quality imagery through a specialized EC system.

Features of the Service

The new service is built on three cornerstone principles: affordability, quality, and a focus on producing visually appealing food images. Here’s what you can expect:

• - Transparent Pricing: Starting at just 3,000 yen (excluding tax) per image, making it accessible for smaller EC businesses.
• - Expertise Optimized for EC: Backs’ well-honed photography techniques geared towards effective selling are tailored for the e-commerce market.
• - Streamlined Workflow: Business operators need only send their products; Backs manages the cooking, styling, shooting, and retouching of images.
• - Quick Turnaround: Clients can expect rapid data delivery after sending their products.

Two Photography Packages

The service offers two distinct packages to cater to different needs:

• - Simple Style Package (No cooking): 24,000 yen (recommended for snacks and dry goods)
• - Light Cook Package (Light cooking): 32,000 yen (ideal for retort products and spices)
• - Full Cook Package (Heavy cooking): 40,000 yen (best for grilled meats, ramen, and cooked fish)

In addition to these packages, a premium service for shooting key visuals for top product images or brand identity can cost between 35,000 to 55,000 yen.

Expected Outcomes

By adopting these enhanced visual strategies, participating clients can expect:

• - Increased click-through and conversion rates on product pages
• - Enhanced brand value through a more attractive website aesthetic
• - Strengthened appeal on social media and advertisements, leading to greater customer acquisition
• - High-quality images suitable for use in physical stores as promotional material

Future Plans

Looking ahead, Backs plans to optimize its massive kitchen studios to streamline production lines for high volume orders, such as return gifts from hometown tax donations. Further, they will expand into multi-faceted content creation services, including recipe development and video production. Implementing AI-driven thumbnail design and image optimization will reduce workloads while maintaining high-quality output at competitive prices.

Ultimately, the goal is to elevate the quality of images featured on EC sites to match advertising standards, ensuring they entice consumers with appetizing visuals that drive purchase intentions. By offering this new service, Backs and E-Store aim to transform how food is presented online, creating an engaging shopping experience for customers.