#Japan #Tokyo #Fan Activities #Spending Survey #47 Prefectures

Insights from Japan's Enthusiasts

A recent survey carried out by Fukoku Life's financial media, 47Life, highlights the spending habits of fans, across various ages and regions in Japan. The investigation involved 200 participants from all 47 prefectures, with both sexes aged 20 to 50, focusing on their fan activities, known in Japan as '推し活' (oshikatsu), or activities centered around their favorite characters, celebrities, or hobbies.

Survey Overview

The survey aimed to uncover two key areas regarding fan spending:
1. What do fans spend the most money on?
2. How much do they typically spend on fan activities monthly?

Monthly Average Spending

The results showcased a clear champion in fan spending: Tokyo leads with an average expenditure of 26,637 yen per month. Following Tokyo are:

• - Okayama Prefecture: 21,766 yen
• - Nara Prefecture: 20,844 yen
• - Gifu Prefecture: 19,457 yen
• - Aichi Prefecture: 17,375 yen.

The overall average spending of fans across Japan sits at 12,906 yen monthly, with Tokyo as a notable outlier. The survey found a range of spending categories, from those who spend less than 1,000 yen (18% of respondents) to those who spend over 100,000 yen (2% of respondents).

Breakdown of Spending Categories

The spending categories also revealed interesting trends about how fans allocate their resources:
1. Official Merchandise: 471 mentions
2. Ticket and Event Costs: 418 mentions
3. Media Formats (DVD, BD, CD): 321 mentions
4. Traveling for Events: 196 mentions
5. Books and Magazines: 185 mentions
6. Video Games: 183 mentions
7. Miscellaneous: 125 mentions
8. Music Streaming: 113 mentions
9. Handmade Goods: 42 mentions
10. Gifts for Favourites: 38 mentions

Undoubtedly, official merchandise tops the chart as the most popular expenditure area among fans, demonstrating the value they place in tangible links to their hobbies.

Conclusion

These findings cast a light on Japan's vibrant culture of fandom, showcasing not just enthusiasm but also a willingness to invest in their passions. The 47Life team aims to bring continuous insights befitting the lifestyles of readers, encouraging wiser financial habits while nurturing their interests.

For further details, you can find the complete survey results here.

About 47Life

47Life is a media outlet provided by Fukoku Life, which delivers valuable financial information tailored to suit everyday living in Japan. Its name symbolizes the essence of the 47 prefectures and the daily lives of its residents. With consistent coverage of financial surveys and articles addressing life events, such as employment, marriage, and retirement, they strive to be an invaluable resource.

About Fukoku Life

Fukoku Life, established in 1923, recently celebrated its 100th anniversary, providing insurance services rooted in mutual assistance and community support. By holding a customer-focused approach, it endeavors to maintain strong relationships while ensuring peace of mind in its services.