Mattel and RealTruck Join Forces for Unique Jeep Wrangler to Benefit Charity at SEMA 2025

Collaborative Adventure: Mattel and RealTruck's Custom Jeep Wrangler

In an exciting partnership, leading toy manufacturer Mattel joins forces with RealTruck, a renowned brand in the aftermarket automotive accessory market, to unveil a unique Jeep Wrangler. This remarkable vehicle is set to be unveiled at the highly-anticipated 2025 SEMA Show in Las Vegas on November 4. Not only will this custom Jeep showcase innovation and creativity, but it will also serve a charitable purpose, with proceeds from its auction benefiting the Gas Monkey Foundation.

The Jeep Wrangler, produced by Doetsch Off-Road in Chandler, Arizona, is a heavily modified 2018 model outfitted with cutting-edge accessories from RealTruck. This impressive build features a RealTruck Superlift 4" lift kit, weather protection by Husky Liners, a Rugged Ridge HD Stubby Front Bumper, an XOR Rear Bumper, a roof rack, and an AmFib snorkel system among a host of additional enhancements. Each accessory reflects the adventurous spirit that resonates with off-road enthusiasts.

A Cause Close to Heart

The custom Jeep will not only be a masterpiece of automotive engineering but will also be auctioned at Barrett-Jackson’s 2026 Scottsdale Auction, with all funds raised dedicated to the Gas Monkey Foundation, founded by television personality Richard Rawlings. This non-profit organization has made formidable strides in supporting veterans, first responders, and families impacted by Alzheimer's disease since its inception in 2014.

Lee Riser, Vice President of Marketing at RealTruck, expressed excitement for this collaboration, highlighting the shared creative vision between Mattel, Matchbox, and RealTruck. “This build signifies a celebration of the innovative spirit both brands represent. It’s a great way to engage with our communities while supporting a commendable cause,” Riser stated.

An Unveiling Like No Other

The Jeep Wrangler's debut at the SEMA Show promises to be an enthralling experience for attendees. Richard Rawlings will be on-site to unveil the vehicle during a live press conference held at RealTruck's booth. The event will not only allow guests to view this extraordinary build up close but also learn about the charitable initiatives linked to the auction.

For collectors and enthusiasts alike, a scale model of this customized Jeep Wrangler will be available through selected retail partners starting in April 2026, offering fans a piece of this unique collaboration.

A Legacy in the Making

This collaboration is a follow-up to RealTruck's previous success with a Jeep Gladiator, further solidifying its position as a leader in customizable automotive accessories that resonate with off-roading aficionados. Mattel, known for its iconic brand portfolio, is equally committed to providing products that inspire creativity and adventure across generations. This venture is yet another testament to how brands can come together to create not only innovative products but also make a meaningful difference in society.

As the countdown to SEMA 2025 begins, fans and followers can stay updated by following RealTruck on social media platforms including Instagram, TikTok, Facebook, and LinkedIn. The combination of automotive passion and charitable intent in this collaboration is sure to generate buzz in both the automotive and toy industries.

For more information, visit RealTruck.com and prepare for the unveiling of this extraordinary Jeep Wrangler that promises to make waves well beyond the automotive community.