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Mary Quant Launches Innovative Moist Approach Serum

Mary Quant Cosmetics, a celebrated name in the beauty industry, has unveiled its latest innovation: the 'Moist Approach' high-moisture serum. Set to hit the market on September 1, 2026, this serum focuses on the importance of skin-beneficial bacteria, or 'beauty bacteria', harnessing them in a revolutionary design for optimal moisture retention.

The Science Behind 'Moist Approach'

The essence of this serum lies in its cutting-edge moisture retention technology, designed to deeply hydrate the skin while also ensuring that this moisture is effectively locked in. Perfect for those prone to dryness, the 'Moist Approach' serum acts rapidly to deliver hydration, filling the stratum corneum with essential moisture.

Moreover, the formula has been refined to incorporate probiotic elements that focus on beauty bacteria, which play a crucial role in maintaining the skin's moisture and barrier functions. The new serum also includes a long-lasting moisturizing agent to support a healthy, supple complexion.

Perfect for All Seasons

Whether as a part of your daily skincare routine or as an additional layer of protection against the harsh rays of summer sun or indoor air-conditioning, the 'Moist Approach' serum aims to fortify your skin's hydration barrier, ensuring that it remains beautiful and healthy for years to come.

Product Details

• - Product Name: Moist Approach Serum
• - Volume: 30mL
• - Price: ¥7,700 (including tax)
• - Release Date: September 1, 2026

Key Features

1. Hydration Focused on Aquaporins: Utilizing extract from the Machilus thunbergii tree bark, this serum promotes the production of aquaporins—facilitating rapid moisture absorption and pore smoothing.
2. Balance Beauty Bacteria: The inclusion of Lactobacillus and soy milk ferment works to bolster skin's natural flora, encouraging a hydrated and healthy appearance.
3. Moisture Barrier Support: Featuring ceramide nano-capsules, this product ensures deep penetration and retention of ceramides, providing long-lasting hydration and softness.
4. Long-Lasting Hydration: The agent dihydroxypropyl arginine HCl offers exceptional moisture retention capabilities, thereby lasting throughout the day.
5. Skin Softening and Barrier Protection: Utilizing grape juice ferment, which soothes and prepares the skin for maximum moisture absorption.
6. Skin Safety Assured: The formulation is free of synthetic fragrance, colorants, parabens, and mineral oils, ensuring a gentle touch for all skin types.

How to Use

After cleansing and toning, dispense one to two pumps of the serum into your hands and gently apply it to your face. Follow with a moisturizer for enhanced effects.

Limited Edition Basic Skin Care Lotions

Alongside the exciting launch of 'Moist Approach', Mary Quant has also introduced limited edition bottles of its basic skincare lotions, adorned with the brand's iconic daisy motif. Available in three distinct formulas tailored to various skin concerns, these lotions will also be available on September 1, 2026.

Available Formulas

1. Natural Treat Lotion L-01: Perfect for sensitive skin. Volume: 180mL, Price: ¥4,950.
2. Extra Treat Lotion L-01: Ideal for age-defying moisture. Volume: 180mL, Price: ¥8,800.
3. Quant by Mary Quant Nourishing Treat Lotion: Aimed at addressing wrinkles and dullness, enriching the skin for a radiant glow. Volume: 180mL, Price: ¥11,000.

About Mary Quant Cosmetics

Founded by renowned fashion creator Mary Quant, Mary Quant Cosmetics embodies the philosophy of 'freedom and individuality'. Known for pioneering trends such as the mini skirt, Mary Quant continues to inspire with vibrant cosmetics and effective skincare delineating an accessible beauty regime for all.

For more updates, check the official Mary Quant website and their online shop on the launch date.