#United States #Houston #Customer Data #IRCODE #Visual Recognition

IRCODE Lens: Redefining Customer Engagement

In a remarkable development announced at Brandweek 2025, IRCODE has launched Lens, a pioneering visual recognition infrastructure designed specifically for enterprise brands. This innovative technology aims to give companies unparalleled control over their customer data and user experiences. By integrating seamlessly into any mobile app or web environment, Lens enables brands to embed visual recognition technology directly into their systems. This means that customers can scan various branded materials—such as commercials, packaging, signs, or media—and instantly access interactive content, promotions, or digital services, all while remaining within the familiar ecosystem of the brand.

A Technological Leap in Visual Recognition

IRCODE Lens stands apart from the competition through its unique features and capabilities. Powered by IRCODE's patented 'exact match' technology, this system transforms any image, product, or live moment into a secure digital touchpoint. Each image acts as an individual 'code,' allowing companies to monitor real-time user interactions. This capability is invaluable in understanding how customers engage with visual campaigns, whether they’re at retail locations, watching television, or attending live events.

For many modern marketers, fragmented data and the declining access to third-party data have presented significant challenges. The IRCODE Lens is designed to tackle these hurdles head-on, ensuring brands can maintain control over their customer journeys and capitalize on fleeting discovery moments. Unlike third-party platforms such as Google Lens, IRCODE Lens is a closed system where brands determine what is recognized and retain ownership of the insights generated from these interactions. This controlled environment ensures compliance with rigorous privacy standards while enhancing marketing effectiveness.

True Ownership of Customer Insights

Matty Beckerman, CEO of IRCODE, emphasized the importance of data ownership in his statement about the product: “Most visual recognition products are designed for open discovery, giving brands little control over their own data or user experience.” He highlighted that IRCODE Lens enables true end-to-end ownership, allowing enterprises to measure every visual impression, capture actionable insights, and convert engagement into customer loyalty—all without sacrificing privacy.

To facilitate this sophisticated engagement, IRCODE Lens offers a secure software development kit (SDK) along with a comprehensive integration kit. This functionality allows brands to deploy a customized scan experience that aligns perfectly with their identities. Moreover, user interactions remain in the brand's ecosystem, maintaining measurable and attributable engagement throughout every stage of the consumer journey.

BEONDTV: A Case Study in Successful Integration

One of the first companies to leverage IRCODE Lens is BEONDTV, an Emmy Award-winning digital streaming network. By embedding the SDK into its BEONDTV+ platform, the network allows viewers to scan live and on-demand content, offering them access to featured products, exclusive experiences, and interactive campaigns—all without leaving the app. Early results have shown significant improvements in in-app engagement and conversion rates, emphasizing how closed-loop visual recognition can turn broadcast exposure into measurable audience actions.

Setting New Standards in Brand Engagement

With IRCODE Lens, the company aims to set a new benchmark for how brands interact with consumers, profoundly shifting the landscape of data ownership and customer insights. By unlocking comprehensive attribution and delivering privacy-first, actionable data, IRCODE Lens empowers brands to convert interactions into enduring relationships.

Now, marketers can accurately measure the impact of every campaign, product, or creative asset in the real world, providing insights into pathways for discovery and conversion that were previously obscured. Every visual engagement point is transformed into a secure and quantifiable interaction that enriches the entire customer journey.

About IRCODE

IRCODE is at the forefront of innovation, reshaping how audiences engage with the visual landscape. The company's technology leverages advanced computer vision and AI neural networks to create interactive experiences from traditional media. With its Exact Match system, IRCODE allows instantaneous interactions without the need for QR codes, effectively merging content with commercial opportunities and consumer behaviors. For more information, visit www.ircode.com.