#Japan #Tokyo #iLe. #nehus #Effect Bleach

A New Chapter for iLe.: From Ship to Island

In a significant move marking the sixth anniversary of its establishment, ing Co., Ltd. officially unified its four hair salon locations under a single brand name, iLe., effective August 1, 2026. The previous identity, nehus, a name crafted from the word meaning 'ship,' was transformed into iLe., which means 'island.' This renaming symbolizes the journey of growth, with the ship arriving at its final destination—the island.

The Transition from nehus to iLe.

The transition from nehus to iLe. has deeper meanings intertwined with the brand's philosophy. The founders, Motoki Sakai and Ryo Nishimura, envisioned that every client embarking on a journey with them would eventually find their perfect hairstyle island. The unification day perfectly aligns with the salon's inception on August 1, 2020, celebrating six years of creative evolution.

The three salons originally under the nehus brand have successfully transitioned to the new iLe. identity:

• - iLe. - Located in Shibuya, Tokyo
• - iLe.+ - Also in Shibuya, Tokyo
• - iLe. nagoya - In Naka Ward, Nagoya, Aichi Prefecture
• - iLe. nagaoka - Situated in Kojoji, Nagaoka City, Niigata Prefecture

Despite the branding changes, clients can expect exceptional service from the same talented staff and can easily make reservations as per the previous arrangements.

Meet the Co-Founders

Motoki Sakai and Ryo Nishimura, the co-founders of ing Co., Ltd., are both seasoned professionals with specialized expertise. Sakai focuses on product formulation while Nishimura excels in technical applications and theoretical approaches. Together, they developed the renowned bleaching technique known as Effect Bleach, which has gained tremendous popularity and is utilized in six countries including Japan, South Korea, Taiwan, Hong Kong, Mexico, and Malaysia since its launch in 2021.

In addition to their technical achievements, the duo has co-authored an influential technical book in 2022 titled iLe's BLEACH METHOD, which continues to serve as a valuable resource in the hairdressing community. Through their relentless pursuit of excellence, Sakai has notably received the KAMI CHARISMA award within the hair coloring sector for four consecutive years, showcasing the salon’s remarkable standard of creativity and innovation.

With iLe. consistently earning accolades since 2023, the brand further demonstrates its commitment to quality and artistry in the beauty industry.

Company Overview

• - Company Name: ing Co., Ltd.
• - Location: 6-10-8 Jingumae, Shibuya-ku, Tokyo, 150-0001, Japan
• - Co-Founders: Motoki Sakai and Ryo Nishimura
• - Founded: August 1, 2020
• - Business: Operation of hair salons
• - Website: iLe. Official Site

As iLe. continues to evolve, it remains steadfast in its mission to enhance the beauty and confidence of every client through innovative techniques and exceptional service, marking a bright future for this burgeoning brand.