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Truecaller Empowers the Hispanic Community with AI Technology

As the Hispanic Heritage Month unfolds, the global communication platform, Truecaller, is stepping forward to empower the Hispanic community in the United States. This initiative comes in time to honor the strength, resilience, and contributions of the Latino community, marking this celebration with the launch of its innovative AI-powered caller identification technology.

The Launch of 'Protect Your Circle' Campaign

During this month, Truecaller is rolling out its campaign titled 'Protect Your Circle,' which aims to assist Hispanic families in safeguarding their loved ones, finances, and peace of mind. This campaign is particularly relevant in showing how technology can provide crucial assistance to those most affected by phone scams and fraud.

With a user base exceeding 450 million worldwide, Truecaller has redefined caller ID from a mere identification tool into an essential resource that helps users understand not just who is calling but why. The AI technology scrutinizes incoming calls to detect potential fraud and categorize calls into legitimate and suspicious origins—information that is critical at the moment the phone rings.

The Impact of Phone Fraud in the Hispanic Community

A recent report titled '2024 True Cost of Spam and Scam Calls in America' paints a concerning picture. It highlights that 68.4 million Americans were victims of phone fraud last year, collectively losing over $25 billion. The average loss per victim was about $363. Alarmingly, about 41% of Hispanic adults report receiving at least one spam or scam call per week. Furthermore, more than 27% of Hispanic adults admitted to answering such fraudulent calls and 20% experienced financial loss, the highest among all ethnic groups surveyed.

Many Hispanic consumers are less likely to use spam-blocking tools, making them particularly vulnerable targets for scammers. This reality underscores the significance of the 'Protect Your Circle' initiative, which aims to equip Hispanic families with the knowledge and digital tools necessary to combat fraud effectively.

Addressing Targeted Scams

Phone scams disproportionately affect immigrant households and bilingual communities, often making Spanish-speaking populations prime targets for scammers who exploit language barriers. Truecaller’s AI system learns from billions of calls and user reports, instantly adapting to detect new fraud patterns across both English and Spanish languages.

'For Latinos, family and community come first, and protecting our circle is everything,' stated Ramón Nieves, Hispanic spokesperson for Truecaller in the United States. 'Scammers are constantly evolving, taking advantage of trust and sometimes language barriers. 'Protect Your Circle' is about empowering our community with the tools to identify threats before they reach our loved ones.'

AI-Powered Contextual Information

In contrast to conventional caller ID systems, Truecaller's capabilities extend to dynamic AI-driven information, including alerts about known fraud numbers, labels indicating the call might be important or a legitimate business, and identifying suspicious behavior before numbers are widely reported. This includes AI-generated user comment summaries, providing real-time insight into what to expect even while the phone is ringing.

Empowering Through Education

The 'Protect Your Circle' campaign will provide ongoing digital content in Spanish throughout the month, aimed at educating Hispanic families about phone fraud and empowering them to take charge of their communications. By merging advanced AI technology with cultural values of family, trust, and protection, Truecaller reinforces its mission of making communication smarter, safer, and more contextual, ensuring that every call leads to connection, not risk.

About Truecaller

Founded in 2009 in Stockholm, Truecaller has become an integral part of daily communication for over 450 million active users, boasting more than a billion downloads and identifying nearly 56 billion unwanted calls just in 2024. The company has been publicly traded on Nasdaq Stockholm since October 2021. For more information, visit www.truecaller.com.