New General Health Claim for Soy Approved in Australia and New Zealand

New Health Claim for Soy in Australia and New Zealand

On March 31, 2026, the American Soybean Export Council (USSEC) and the Soy Nutrition Institute Global (SNI Global) announced the approval of a new general health claim regarding soy protein's benefits for heart health in Australia and New Zealand. This recognition aligns with existing claims already established in the United States, Canada, and Japan, further accentuating the global role of soy protein in supporting cardiovascular health.

The approved statement indicates that consuming 20 to 25 grams of isolated soy protein daily, as part of a healthy and balanced diet, contributes to heart health by supporting healthy cholesterol levels. Isolated soy protein, derived from soybeans, contains 90% protein and offers a high-quality protein source that provides all nine essential amino acids necessary for both children and adults. Additionally, it enhances the nutritional value of various foods and beverages, including snack bars, cereals, baked goods, meat alternatives, and fortified plant-based milks. Just one to two servings of soy foods each day—such as a soy protein bar with approximately 17 grams of protein or a drink containing 15 to 20 grams of protein—can fulfill the recommended intake of soy protein.

Heart disease remains a significant global health concern, with abnormal cholesterol levels posing a key risk factor. Research supports the cholesterol-lowering effects of soy protein. Soy foods promote heart health by offering high-quality proteins that help to reduce total cholesterol and LDL cholesterol while naturally maintaining a low level of saturated fats.

Alan Barclay, PhD, the primary author of the food standards petition in Australia and New Zealand, stated, "Around 60% of Australian adults and a significant portion of New Zealanders have abnormal blood lipid levels, making a soy-based diet a practical nutritional strategy to help maintain optimal cholesterol levels and promote heart health."

According to Food Standards Australia New Zealand (FSANZ) regulations, general health claims must be scientifically substantiated and meet strict nutritional profile criteria. These claims can be featured on food labels and related marketing materials across Australia and New Zealand.

Will McNair, director of USSEC for soy foods and oil, commented, "Recognizing the benefits of soy protein for heart health enhances the value that American soy brings from sustainably grown farms to companies producing nutritious soy foods and oils worldwide."

The food composition business unit of IFF supported the development of this general health claim, highlighting its commitment to expanding the availability and impact of soy-based nutrition across Australia and New Zealand. IFF aims to lead its integration throughout the region.

This initiative is partially funded by the Foreign Agricultural Service within the U.S. Department of Agriculture and the American Soybean Council.

For media inquiries, please contact:
Kerrey Kerr-Enskat, USSEC at [email protected]
Sarah Alsager, SNI Global at [email protected]

Conclusion

The newfound endorsements for soy protein's role in promoting heart health reflect a growing awareness and understanding of nutrition's role in chronic disease prevention. As these claims gain traction, they offer a unique opportunity for consumers in Australia and New Zealand to make informed dietary choices that contribute to overall health and wellness. Integrating soy into daily meals and snacks can potentially lead to better cardiovascular outcomes, underscoring the importance of dietary patterns in maintaining health.

This initiative demonstrates the potential of soy as an essential component of a heart-healthy lifestyle, benefitting not just individuals but also the broader community by addressing the critical issue of heart disease through nutrition.