#Japan #Tokyo #Digital Marketing #SNS #Fine's

Fine's New SNS Short Video Service

Fine's, a prominent marketing DX company located in Minato, Tokyo, has recently announced the launch of its new service for businesses to enhance their recruitment and marketing efforts through short videos tailored for social media platforms like TikTok and Instagram Reels. Set to be available starting August 1, 2025, this offering aims to address the increasing challenges that companies face in attracting a younger workforce and boosting customer engagement.

With a vision of enriching society, Fine's has consistently provided high-quality services centered around video content, adapting to the fast-evolving market dynamics. The company's latest initiative, the SNS Short Video Operational and Consulting Service, leverages the growing trend of short-form video content consumption, aiming to assist businesses in overcoming hurdles related to recruitment and customer acquisition.

The current recruitment landscape in Japan is marked by a chronic labor shortage, driven by demographic shifts such as an aging population and diverse work styles. Preventing mismatches between companies and job seekers while effectively conveying corporate messages has become increasingly critical. This is especially significant for new graduate and young talent recruitment, emphasizing the need for innovative communication strategies.

On the customer acquisition side, various demographics are increasingly turning to social media for research, often leading to purchases after consuming video content. Recent studies illustrate that video advertising is more effective than static images for generating interest and driving sales, further reinforcing the need for companies to adapt their marketing strategies accordingly.

Given these market dynamics, Fine's has tapped into the expanding vertical video and SNS markets to introduce a service that utilizes their extensive expertise while keeping costs manageable. The new service not only aims to highlight the authentic appeal of businesses and their products but also seeks to foster happier matches between applicants and companies. By creating engaging content that boost purchasing motivation, Fine's is dedicated to supporting sustainable growth for businesses while invigorating Japan's overall recruitment market.

Service Overview

• - Service Name: SNS Short Video Operational and Consulting Service
• - Launch Date: August 1, 2025

Comprehensive Support from Fine's Expertise

Fine's boasts a proven track record of supporting over 22,400 companies in their marketing digital transformation as of June 2024. This accumulated know-how forms the basis for their SNS Short Video Operational and Consulting Service, which transcends mere video production. It positions itself as a communication strategy that resolves challenges in recruitment and customer acquisition while re-defining the allure of businesses and products through resonant short videos.

Support Process

1. Planning and Structure:
- Fine's will translate market trends into detailed scripts, ensuring thorough alignment on content before production. This collaborative approach aims to minimize communication costs and enhance the final output, leveraging Fine's expertise to cater to client visions.

2. Filming and Editing:
- Professional staff will conduct on-site filming at the client's office, providing direction while capturing the essence of the brand. Following aligned guidelines from social media algorithms, Fine's ensures high-quality videos that attract higher viewership without imposing extra filming fees, thereby maintaining budget efficiency.

3. Posting and Distribution:
- Fine's will execute cross-media strategies to disseminate videos on various platforms, including TikTok, Instagram Reels, and YouTube Shorts. By deeply understanding their clients and their audiences, they aim to maximize brand awareness and foster customer loyalty.

Commentary from Department Head

Kenta Maki, the head of the 4th Sales Department, remarked, “In today’s digital landscape, effective SNS management is not just an option but a necessity for businesses aiming to attract customers and hire talent. However, many companies are yet to fully grasp the potential of SNS strategies and video content creation. Our SNS Short Video Operational and Consulting Service is designed to support these companies comprehensively—from conceptualizing engaging video content to production and management. We strive to understand the perceptions and behaviors of job seekers and consumers, facilitating tangible results and mutual growth alongside our clients.”

Company Overview

Fine's Inc. aids enterprises in their digital transformation efforts, primarily via Video Cloud solutions. With over 22,400 partnerships, they hold a leading position in the video production sector in Japan, boasting a cumulative transaction volume of 10,700 clients in the Video Cloud division alone as of June 2024. Fine's is equipped to provide seamless services for companies aspiring to enhance their digital capabilities in various ways.

Company Name: Fine's Inc.
Location: 1-2-1 Shibaura, Minato, Tokyo, Japan, 19F Shibans N Building
CEO: Koichi Miwa
Securities Code: 5125 (Tokyo Stock Exchange Growth Market)
Website: e-tenki.co.jp