Experience the Vibrant Culture of Wild Turkey Bourbon 101 at SHIBUYA CAST

In celebration of the official introduction of Wild Turkey Bourbon 101 to Japan, an exciting event titled 'WILD TURKEY AMERICAN CLASSIC MARKET' is set to take place from April 10 to April 12, 2026. This immersive experience will be held at the SHIBUYA CAST.SPACE & GARDEN, offering visitors a unique opportunity to dive into the captivating world of American bourbon and vintage culture.

An Engaging Outdoor and Indoor Experience

The event promises an array of engaging activities for bourbon enthusiasts and cultural aficionados alike. Located just a short stroll from Shibuya Station on Meiji Street, attendees will be greeted by the lively atmosphere featuring the sounds of American music emanating from DJ booths and sampling Wild Turkey Bourbon 101 highballs. The venue is divided into outdoor and indoor areas, each teeming with vibrant American cultural experiences.

Outdoor Area: Savoring the American Spirit

The outdoor space features a vintage American bus converted into a food stand, serving refreshing Wild Turkey Bourbon 101 highballs, allowing everyone to enjoy this bold flavor. Food choices include delicious hot dogs, DJ performances, and a marketplace featuring vintage records and American goods. Each element is designed to immerse visitors in the lively spirit of American culture, creating an ideal outing spot for adults.

- Wild Turkey Bourbon 101 Highball (One cup for 500 yen)
- Participating Vendors:

- KEEP LEFT: A popular shop bringing curated vintage goods directly sourced from the U.S., showcasing unique items with an aesthetic flair. Instagram
- HOTDOG&FRIES -TACHIBANAYA-: Known for their gourmet hot dogs featuring homemade chimichurri sauces. Instagram

Indoor Area: A Vintage Wonderland with VCM

In a special collaboration with VCM (Vintage Collection Mall), the indoor area will host four prestigious vintage shops, such as LEAD, THISMAN, RUMHOLE beruf, and FJ. Each vendor brings a unique aesthetic vision, offering items that span generations and all are well-regarded both domestically and internationally. Visitors can enjoy a Wild Turkey Bourbon 101 highball while exploring an array of timeless treasures.

- Participating Vendors:

- LEAD: Highly regarded vintage shop based in Hiroshima, supports a broad lineup and is appreciated by a dedicated fanbase. Instagram
- THISMAN: Based in Niigata, this trendy shop focuses on authentic American casual wear, popular among younger audiences. Instagram
- RUMHOLE beruf: An old-school vintage shop in Ebisu promoting total styles centered around old American fashion, including hats and jewelry. Instagram
- FJ: Targets fashion-savvy individuals, proposing items based on vintage aesthetics that align with contemporary styles. Instagram

Event Details

- Event Name: WILD TURKEY AMERICAN CLASSIC MARKET
- Date: April 10 - 12, 2026
- Hours: 11:00 AM - 8:00 PM (Last orders for food at 7:30 PM, drinks at 7:45 PM)
- Venue: SHIBUYA CAST.SPACE & GARDEN
- Entry Fee: Free (Indoor area subject to capacity restrictions)
- Additional Info: Alcohol available for purchase; minimum drinking age is 20.
- More details: Wild Turkey Official Site | Instagram

About Wild Turkey Bourbon 101

As a flagship product of the well-respected Wild Turkey brand, Wild Turkey Bourbon 101 symbolizes American bourbon culture. This premium bourbon whiskey has been meticulously crafted for over 60 years, staying true to traditional production methods. Launched in Japan on March 31, 2026, it boasts a robust flavor profile - the higher proof of 101 ensures that its rich essence shines through, whether served neat or as a cocktail.

Product Highlights

1. High Proof for Bold Flavor: With an alcohol content of 50.5%, Wild Turkey Bourbon 101 maintains its flavor integrity, making it perfect for cocktails and straight drinks alike.
2. Expert Aging: Aged for 6 to 8 years in charred barrels, it brings out rich notes of caramel and vanilla.
3. Unique Mash Bill: The high rye content offers a distinct spiciness that defines Wild Turkey's character.

Rich tasting notes include warm aromas, sweet vanilla, and a satisfying, lasting finish with spice and hints of orange peel, making it a staple for bourbon lovers.

- Product Details:

- Name: Wild Turkey Bourbon 101
- Volume: 700ml
- Alcohol by Volume: 50.5%
- Retail Price: 3,150 yen (excluding tax)
- Origin: United States

For more about vintage items visit VCM or contact Campari Japan for inquiries about this amazing bourbon.