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Momentum and UNICORN Forge a Partnership for Digital Ad Integrity

In a significant announcement, Momentum Inc. has designated UNICORN Inc. as a partner in its Platform Certification Program (PCP). This initiative reinforces ad verification amid rising challenges in the digital advertising realm, including the proliferation of copyright violations and fake news attributable to rapid AI advancements. By integrating its certification program into UNICORN's operations, Momentum aims to foster a safe and trustworthy digital advertising environment.

The Importance of Ad Verification

Ad verification is a crucial measure designed to prevent inappropriate ad placements and ensure that digital ads maintain their value by mitigating risks such as ad fraud, brand safety, and viewability. As the digital landscape becomes increasingly complex and cluttered with harmful content, the demand for robust ad quality management systems has intensified. In response, legislation such as the Digital Platform Transparency Law and fresh guidelines on digital advertising have emerged, urging platform operators to enhance their transparency and verification practices.

UNICORN’s Commitment to Elevated Standards

As part of its enhanced risk management protocol, UNICORN has successfully adopted Momentum’s HYTRA API. This API empowers UNICORN to not only analyze brands’ vulnerability to potential risks but also to take preemptive action against problematic sites. This certification solidifies UNICORN’s position as a reliable ad platform and a critical ally in brand protection.

What is the PCP?

The PCP is designed to recognize ad platform operators that implement Momentum's HYTRA API effectively to ensure high-quality ad delivery. This program includes regular training sessions and updates, providing certified partners with unique insights and expertise. These resources aim to empower certified partners with knowledge that differentiates them from their competition, presenting an informed choice for advertisers seeking trustworthy ad platforms.

Features of the HYTRA API

The HYTRA API serves as a pre-bid framework that mitigates brand safety and ad fraud risks. By assessing bidding sites for their brand degradation potential, it can block ad placements before they occur on sites deemed high-risk. UNICORN, leveraging both its in-house ad fraud management and the HYTRA API, is committed to delivering a secure advertising environment for its clients.

UNICORN Inc.: Company Overview

Established in July 2013 as a subsidiary of Adways, UNICORN focuses on developing innovative services in ad tech. Its flagship product, the all-in-one marketing platform UNICORN, is among the largest in Japan. Recently, UNICORN announced its partnership with MetricWorks Inc. to launch a new mobile measurement platform.

• - Founded: July 2013
• - CEO: Sho Yamada
• - Headquarters: 5F Sumitomo Realty & Development Shinjuku First Tower, 5-1-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
• - Website: unicorn.inc

Momentum Inc.: A Pioneer in Ad Verification

Momentum is at the forefront of improving Japan's digital advertising landscape through advanced ad fraud detection technologies and unique language processing capabilities tailored for the Japanese market. Their solutions are widely utilized across advertising agencies and platforms in Japan. They have established certification programs for agencies and ad platforms, exemplifying their commitment to creating a thriving digital ad ecosystem.

• - Mission: To eliminate worthless ads and contribute to the healthy development of the digital advertising market.
• - Website: momentum.co.jp

Through this partnership, Momentum and UNICORN are setting a benchmark in ad verification. By reinforcing trust in digital advertising, they are paving the way for a safer and more reliable advertising landscape for future campaigns.