#United States #Waterloo #limited edition #Trek Bicycle #50th Anniversary

Trek Bicycle's 50-Year Journey

In 2026, Trek Bicycle proudly celebrates its 50th anniversary, a significant milestone that not only marks the brand's illustrious history but also highlights its commitment to making the world a better place through cycling. This extraordinary event is commemorated by the launch of a special limited-edition bike collection that showcases Trek's evolution and vision.

Founded in a humble Wisconsin barn back in 1976, Trek started its journey by crafting high-quality touring frames designed to rival the best in Europe. Over the decades, this dedication to craftsmanship evolved into a broader mission aimed at expanding access to cycling, promoting sustainability, and encouraging youth involvement in the sport. Trek's ongoing commitment to inspiring more people to choose cycling over driving underpins its core ethos. You can explore an insightful timeline of Trek's history at trekbikes.com/timeline.

The 50th Anniversary Collection

The centerpiece of this anniversary celebration is the 50th Anniversary Collection, which includes three exclusive bike models that will be available for a limited time. The collection includes:

• - The First 50 Project One ICON
• - The First 50 Replica
• - No. 76 Project One ICON

Each of these bikes serves as a tribute to Trek's rich history while simultaneously looking forward to the future of cycling. The designs of The First 50 ICON and The First 50 Replica turn the story of Trek into a visual timeline presented on the bicycle's frame. Each graphic element encapsulates meaningful moments from Trek's past, serving as a reminder of the company's innovation and evolution.

According to Micah Moran, Trek’s Art Director and the lead designer of this project, “There are surprises everywhere on the frame. Each graphic element represents something real that shaped Trek and cycling.” This allows riders to embark on their own journey of discovery with every ride, unveiling the rich narrative hidden within the design.

A Celebration of Cycling

The First 50 series encourages curiosity and provides an artistic exploration into Trek's dedicated pursuit of cycling excellence. For those eager to dive deeper into the story, Trek offers a comprehensive editorial feature at trekbikes.com/the-first-50 that decodes the imagery and meaning behind the graphics. Moreover, a coffee table book set to release in June 2026 will further elaborate on the illustrations, making it a perfect companion for enthusiasts.

In a spectacular display of Trek’s history, the limited-edition The First 50 ICON will also be showcased by Lidl-Trek's WorldTour teams during the prestigious Tour de France and Tour de France Femmes in 2026.

The First 50 ICON, designed exclusively on the Madone SLR 9 AXS, boasts special-edition details, including a uniquely numbered frame, a striking white-and-red saddle, and Aeolus RSL wheels adorned with distinct graphics. This bike not only functions as a high-performance cycling machine but also as a collectible masterpiece.

For those looking for a slightly different experience, the First 50 Replica offers the same great storytelling and artwork on the Madone SL 7 platform, crafted for a broader audience of cyclists.

Honoring the Roots

Meanwhile, No. 76 ICON takes a different approach by honoring Trek’s rich legacy where it all began. Merging the original aesthetic of Trek's early frames with modern engineering, this bike tells a story rooted in history. Features include the original 1976 logo and the classic blue color inspired by the brand's first handmade touring bikes.

Accessories and More

Beyond the bikes, Trek’s anniversary celebration extends into a selection of specially curated 50th anniversary accessories. These include jerseys, water bottles, and t-shirts, all designed to complement the First 50 collection and enhance everyday cycling experiences. Furthermore, 2026 will mark a special edition of the Trek 100 event, scheduled for June 20 at Trek's global headquarters.

Limited Pre-Order Window

Those interested in the 50th Anniversary Collection can pre-order these exclusive models from now until April 13 at trekbikes.com and through Trek retailers worldwide, with deliveries commencing in June 2026. After this date, opportunities to acquire such a piece of cycling history will close.

In conclusion, Trek Bicycle's 50th Anniversary Collection not only honors decades of passion for cycling but also invites cyclists to become a part of the story—a journey shaped by innovation, community, and a shared love for two wheels.