Introduction to Ko no Hoken
Sasuke Financial Lab, based in Chiyoda, Tokyo, operates the insurance comparison site, "Ko no Hoken". They have recently revealed the popular insurance rankings for July 2025. This comes as a result of a survey conducted to explore the current trends in the insurance market, analyzing applications and changes in insurance company choices among their users.
Survey Overview
The survey was conducted from May 1st to May 31st, 2025, gathering an impressive 79,741 valid responses from users visiting Ko no Hoken. This extensive participation reflects the site's significant role in helping individuals select their insurance policies effectively.
The rankings cover various insurance categories, including life insurance, medical insurance, cancer insurance, and more. Here is a detailed look into the leading products in each category:
Life Insurance Rankings
1.
Hanasaku Life - Hanasaku Term Plan
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2.
ORIX Life - RISE Whole Life Insurance
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3.
Lifenet Life - Family Insurance
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Medical Insurance Rankings
1.
Hanasaku Life - Hanasaku Medical
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2.
ORIX Life - CURE Next Medical Insurance
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3.
Zurich Life - Premium Z Whole Medical Insurance
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Cancer Insurance Rankings
1.
Hanasaku Life - Hanasaku Cancer Insurance
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2.
Nanairo Life - Nanairo Cancer Treatment Insurance
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3.
Lifenet Life - Double Aid
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Women’s Medical Insurance Rankings
1.
ORIX Life - CURE Lady Next Medical Insurance
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2.
Hanasaku Life - Hanasaku Medical (Women’s Plan)
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3.
Zurich Life - Premium Z Lady Medical Insurance
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Medical Insurance for Pre-existing Conditions
1.
Hanasaku Life - Easy Notification Hanasaku Medical
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2.
ORIX Life - CURE Support Plus Medical Insurance
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3.
Medicare Life - New Medifit Re (Relief)
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Disability Insurance Rankings
1.
SBI Life - Supporting Workers
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2.
Lifenet Life - Insurance for Workers 3
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3.
Zurich Life - Class Plus Z
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Auto Insurance Rankings
1.
Mitsui Direct General Insurance - Friendly Car Insurance
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2.
Rakuten Insurance - Drive Assist (Personal Auto Insurance)
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3.
AXA Insurance - Direct Car Insurance
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Pet Insurance Rankings
1.
Little Family Short-term Insurance - Wan Days & Nyan Days
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2.
FPC Pet Insurance Max
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3.
Japan Pet Short-term - Dog and Cat Insurance Next
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About Ko no Hoken
Ko no Hoken aims to revolutionize the insurance selection process by allowing customers to manage everything online, from quotes to comparisons and applications. The platform focuses on user-friendliness, utilizing illustrations and infographics to simplify complex insurance products. With customer reviews and expert comments, users can make informed decisions anytime and anywhere with internet access.
About Sasuke Financial Lab
Sasuke Financial Lab's mission is to create a world where individuals can easily choose insurance that fits their needs. They also provide various system development and marketing support for the insurance industry, aiming to make insurance more understandable and accessible through digital means.
For more information, visit
Ko no Hoken or
Sasuke Financial Lab.