#Japan #Tokyo #Yukijirushi Coffee #Moody Katsuyama #Coffee Fairy

Yukijirushi Coffee Unveils the "Let Sweetness Wash Over You" Project

On April 14, 2025, Yukijirushi Megmilk Co., Ltd., based in Shinjuku, Tokyo, announced the kick-off of an exciting new initiative featuring renowned comedian Moody Katsuyama. Dubbed the "Let Sweetness Wash Over You" project, this campaign aims to provide comfort and relief from daily stress through the delightful taste of Yukijirushi Coffee.

Project Overview

The essence of the project revolves around helping people navigate through the burdens of daily life, including work-related mistakes and challenging relationships. The message is simple yet profound: let the sweetness of Yukijirushi Coffee soothe your worries. Moody Katsuyama, celebrated for his unique comedic style and known as a "master of deflection," takes on the persona of the coffee fairy, "Kohii Katsuyama," to deliver this message dramatically.

The engaging aspects of the project include:
1. A newly released web commercial featuring the whimsical Kohii Katsuyama deflecting everyday stressors.
2. Eye-catching outdoor advertising that features Kohii Katsuyama's stylish visuals throughout the Harajuku district.
3. Traffic advertisements placed at key locations such as Shimbashi, Shinagawa, and Shibuya stations, as well as displays inside Yamanote Line trains.

New Web Commercial Details

Title: "Kohii Katsuyama Appears"

• - Release Date: April 14, 2025
• - Featuring: Moody Katsuyama

In this web commercial, we are introduced to various characters—like a housewife missing her bus, a high school student encountering a bicycle disaster, and an office worker being blocked from passing through a ticket gate due to insufficient balance. Amidst their struggles, Moody Katsuyama bursts onto the scene donned in a vibrant two-tone suit of coffee brown and milk white, embodying the charming character of Kohii Katsuyama. He delivers a catchy original song that invites everyone to let the sweetness of Yukijirushi Coffee wash over their dilemmas: "When you're overwhelmed, just let it flow with the sweetness of Yukikoko!"

The story unfolds to portray Kohii Katsuyama comforting everyone around him with the essence of Yukijirushi Coffee and spreading joy through his lyrics and warm spirit.
`Watch the web commercial` and see how both humor and sweetness intertwine for a delightful viewing experience.

Behind the Scenes

During filming, Moody Katsuyama transformed into the captivating coffee fairy. His outfit—featuring the thematic Yukijirushi Coffee colors—consisted of a carefully crafted suit and a bow tie reminiscent of the coffee brand. Katsuyama expressed his admiration for his unique costume, noting how it has resonated with audiences.

The production faced intriguing challenges, including filming a lively scene where Katsuyama was placed on a spinning jungle gym, delivering an impressive vocal performance amid the dizzying motion. He kept his composure throughout, even in the face of relentless directorial demands for higher speeds—an admirable feat demonstrating his balance and professionalism.

In an interview, Katsuyama shared heartfelt reflections on his filming experience and the nostalgic memories the coffee brand evokes, underscoring his deep connection to Yukijirushi Coffee since childhood.

The Campaign's Impact

The initial buzz has already started as Yukijirushi Coffee is set to make its presence known throughout Tokyo's urban landscape. The campaign will run from April 14 to April 20, 2025, allowing city dwellers to encounter posters featuring the enchanting Kohii Katsuyama across several bustling boroughs. Catch the playful visuals and poignant messages scattered strategically at Harajuku, Shimbashi, Shinagawa, and Shibuya stations, as well as inside bustling suburban trains.

This project not only showcases the playful spirit of Katsuyama but also shines a spotlight on the timeless appeal of Yukijirushi Coffee in everyday life. As they say, in a world filled with stress, sometimes all you need is a little sweetness to help you through.