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The Sweet Rise of Mitsuimo Products: Instant Mitsuimo Burnt Crème Latte to Launch!

In a remarkable turn for the food industry, the sales of mitsuimo-related products have skyrocketed, tripling over the past two years. Known for their unique sweetness and rich texture, mitsuimo, or ‘nectar sweet potatoes,’ have become an increasingly popular ingredient in food products.

The Japanese Green Tea Center, headquartered in Shibuya, Tokyo, is thrilled to announce the launch of its new instant drink, the "Mitsuimo Burnt Crème Latte," scheduled to hit the shelves on September 22, 2025. This innovative beverage combines the deeply sweet flavor of roasted sweet potatoes with a sophisticated burnt crème essence, delivering a rich and enjoyable experience that can be savored with hot water or milk.

Mitsuimo: A Sweet Sensation

Mitsuimo is characterized by its extraordinary sugar content and moisture levels, making it distinct from regular sweet potatoes. Its texture is creamy, and when roasted, it releases a sweetness so rich that it feels as though the potato holds its own syrup. The increase in sales of mitsuimo products speaks volumes about its rising status in culinary trends. According to KSP-POS data, sales have surged by approximately 222% from 2022 to 2023 and another 138% from 2023 to 2024. The upcoming months promise even more spotlight on this sweet potato variant as it continues to capture consumers’ taste buds.

This autumn, the launch of the Mitsuimo Burnt Crème Latte is designed to bring the hype surrounding mitsuimo to life, allowing drinkers to immerse themselves in the experience of a premium dessert beverage. The instant latte boasts excellent versatility, as it can be mixed easily with hot water, while also providing a delightful option when paired with hot milk.

A Unique Drinking Experience

The sophisticated flavor profile of the Mitsuimo Burnt Crème Latte carefully balances the sweet, concentrated essence of the mitsuimo with the subtle bitterness characteristic of burnt crème, created using caramel syrup powder and other ingredients. This clever mixture enhances the natural sweetness of the sweet potato, making it easy to enjoy. The packaging design is equally captivating, featuring an attractive display of caramelized mitsuimo alongside golden letters and stylish accents, all which reflect the premium quality of the drink.

Innovative Recipe for Enjoying the Drink

For those looking to enhance their experience further, the company offers an exciting recipe for "Mitsuimo Burnt Crème Affogato."

Mitsuimo Burnt Crème Affogato Recipe:

1. Mix 12 grams (4 teaspoons) of the latte mix with 30ml (2 tablespoons) of hot water thoroughly.
2. Pour the mixture over store-bought vanilla ice cream for a delicious treat!

Product Information

• - Product Name: Instant Mitsuimo Burnt Crème Latte
• - Price: 561 JPY (including tax)
• - Content: 84g (12g per serving, 100ml hot water)
• - Shelf Life: 1 year
• - Launch Date: September 22, 2025

Note: Contains honey, not suitable for children under one year old.

Company Overview

The Japanese Green Tea Center, founded in 1969, is a prominent player in the tea and spice industry, overseeing products such as "Pompadour" and "Crazy Salt". The company specializes in importing and exporting herbs, teas, spices, oils, and more, alongside product development and operations of retail stores.

Official Website: jp-greentea.co.jp
Online Store - Tea Boutique: tea-boutique.jp
Twitter: @JGT_1969

Embrace the flavors of autumn with the delicious Mitsuimo Burnt Crème Latte and experience why this treat has captured the attention of so many!