#Ireland #Dublin #Truly Grass Fed #Grass-Fed Dairy #Non-GMO Certification

Truly Grass Fed Introduces Fresh Packaging to Elevate Consumer Awareness

Truly Grass Fed, a leading brand in sustainably produced dairy from Ireland, has announced a major update to its packaging. This redesign aims to enhance consumer recognition of its grass-fed standards and third-party certifications like Non-GMO Project Verified. As the dairy market evolves, so too does the need for brands to connect transparently with their audience. Over the upcoming months, consumers will start seeing these new packages on Truly Grass Fed's butter and cheese products.

The impetus behind the redesign was driven by insights gathered from a recent study focusing on consumer engagement at the point of purchase. Findings indicated that shoppers are more inclined to choose products that clearly communicate their values and quality standards. As a result, Truly Grass Fed has emphasized its core attribute of using dairy from 95% grass-fed cows on its packaging panels, along with making certifications more prominent.

Quality You Can Trust
In an era where consumers are increasingly discerning about their food sources, Truly Grass Fed is responding to the shift towards sustainability with open arms. Jaclyn Crabbe, the Marketing Director, highlighted that the refreshed look is not just a visual upgrade: “Our refreshed packaging was thoughtfully designed with today's dairy shopper in mind, making it easier for consumers to recognize what makes Truly Grass Fed unique and strengthening our position as a leading grass-fed butter and cheese brand.”

This strategic approach reflects broader trends in consumer behavior, with a growing demand for quality dairy. Reports indicate that in just the past year, the retail value sales of grass-fed butter and cheese products more than doubled compared to their pasture-raised counterparts. Notably, volume for total butters and cheeses labeled as grass-fed saw a 4.6% increase, while overall sales value surged by 12.3%.

Nationwide Expansion of Availability
In conjunction with its packaging refresh, Truly Grass Fed is also broadening its distribution footprint. Their Salted and Unsalted 8oz Butter Blocks can now be found in over 350 Whole Foods Market stores, marking a significant increase in product availability. This expansion symbolizes Truly Grass Fed’s commitment to making high-quality, grass-fed dairy accessible to all consumers.

About Truly Grass Fed
Truly Grass Fed stands as a hallmark of excellence in Irish dairy products. The brand is rooted in sustainable farming practices, emphasizing animal welfare and environmental responsibility. All of its products are crafted using milk from cows that enjoy a predominantly grass-fed diet, and they are free from growth hormones and antibiotics. The brand's commitment to high-quality standards culminates in the Truly Grass Fed seal, which assures consumers of ingredient integrity and safety.

As grass-fed dairy products continue to gain popularity, Truly Grass Fed is poised to strengthen its market position, aligning with consumer preferences that prioritize health, sustainability, and transparency.

For more information about Truly Grass Fed’s dedication to quality dairy products, visit www.trulygrassfed.com.