Enhancing Repeat Purchase Rates: A Guide to Mobile Wallet Marketing for E-Commerce Growth

Unlocking the Power of Mobile Wallet Marketing for E-Commerce

In today's rapidly evolving digital landscape, e-commerce businesses are constantly searching for effective strategies to boost their sales. With customer acquisition costs on the rise, focusing on increasing repeat purchases has become essential. One of the promising avenues in this regard is mobile wallet marketing, which is gaining traction as a 'third channel' aside from traditional apps and email marketing.

On June 23, 2025, Gaprise, a leading SaaS company based in Tokyo, will host a seminar titled “Enhancing Repeat Purchase Rates: A Guide to Mobile Wallet Marketing for E-Commerce Growth” at the Nikkei Messe Premium Conference Series. This session is designed to provide insights into how businesses can leverage mobile wallet marketing to foster customer loyalty and drive sales growth.

Seminar Overview

The seminar comes at a critical time when e-commerce companies must rethink their strategies to not only acquire new customers but also retain existing ones. Rising customer acquisition costs necessitate a shift in focus towards nurturing repeat purchases. During this event, participants will learn about the potential of mobile wallet marketing—a method that is becoming increasingly appealing in the digital commerce arena.

With practical examples and case studies, attendees will discover effective techniques for utilizing mobile wallets to engage customers and encourage repeat transactions. Participants will be empowered with actionable insights that can directly impact their bottom line.

Speaker Introduction: Daniil Varalamov from Gaprise

Joining the seminar will be Daniil Varalamov, a seasoned professional with a rich background in real estate and advertising. At Gaprise, Daniil spearheads the company's efforts to import state-of-the-art technologies from leading IT nations to address the unique challenges faced by clients in Japan. His expertise in consulting and technology will provide invaluable perspectives on implementing mobile wallet strategies effectively.

Event Details

- Title: Nikkei Messe Premium Conference Series: Learning from Successful Cases for Maximizing E-Commerce Sales
- Date: June 23, 2025
- Time: 14:40 - 15:00
- Location: Nikkei Inc., Tokyo Headquarters, 6th Floor Conference and Seminar Room (1-3-7 Otemachi, Chiyoda-ku, Tokyo)
- Cost: Free
- Registration Deadline: June 23, 2025, by 16:20

For further details and to RSVP for the seminar, visit the Gaprise website or the seminar registration page.

About Gaprise

According to Gartner Japan, the total enterprise IT spending in Japan is projected to surpass 30 trillion yen by 2025, marking a significant increase from an estimated 28.5 trillion yen in 2023. Currently, the SaaS market represents a smaller fraction of this market, but it is poised for substantial growth in the coming years.

Since its establishment in 2005, Gaprise has positioned itself at the forefront of innovation in the SaaS landscape by continuously sourcing cutting-edge technologies from around the globe. With successful partnerships with companies like monday.com and Contentsquare, Gaprise has built a unique market presence. Additionally, as of 2023, Gaprise has begun offering a suite of services including AB testing tools recommended after the discontinuation of Google Optimize, further broadening its portfolio to meet client demands.

Through its commitment to advanced technology implementation and consulting, Gaprise is dedicated to solving clients' marketing, user experience, and analytics challenges while driving growth for their businesses.

For more information about Gaprise and its offerings, visit www.gaprise.com.