#USA #Franklin #Alix Earle #Paris Hilton #Queso Crunch Burger

Carl's Jr. Unveils the Queso Crunch Burger

In an exciting move for burger enthusiasts, Carl's Jr. has officially launched its mouthwatering Queso Crunch Burger. This indulgent offering marks a continuation of the brand's collaboration with influential social media star and entrepreneur, Alix Earle, and features a special appearance by pop culture icon Paris Hilton, who has been part of Carl's Jr.’s marketing since the early 2000s.

The Burger Breakdown

The Queso Crunch Burger is crafted with a 100% all-beef patty, expertly charbroiled over an open flame, then generously smothered with warm, creamy queso. To elevate the experience, it is topped off with pepper jack cheese, a refreshing house-made Pico de Gallo, and Alix Earle's go-to addition: crispy seasoned tortilla strips, all nestled in a toasted bun. This delectable creation is perfect for those who revel in bold flavors and enjoy a bit of mess with their meals.

Paz Romero, the vice president of brand marketing at Carl's Jr., expressed excitement over the new launch, stating, "Our guests seek indulgent menu items, and Carl's Jr. is renowned for creative burgers and innovative flavors. With the Queso Crunch Burger, we celebrate bold, craveable flavors with a fun twist. Partnering with Alix Earle brings this collaboration to life as she embodies the spirit of tasty indulgences."

The 'Kay So?' Campaign

To promote the Queso Crunch Burger, Carl's Jr. has rolled out the 'Kay So?' campaign, launching a vibrant commercial spot starring both Alix Earle and Paris Hilton. This marketing strategy aims to engage fans and create buzz around the new burger while highlighting the creative essence of the partnership.

The collaboration with Earle is not new for Carl's Jr.; earlier this year, she promoted the Hangover Day Burger, which offered free burgers the day after a major sports event. This was followed by the 'Build Your Own Bag' (BYOB) exclusive event, showcasing the brand's commitment to unique culinary experiences and exciting promotions.

New Refreshing Beverages

Carl's Jr. is not stopping at burgers; they are also introducing an enticing lineup of frozen beverages to accompany the Queso Crunch Burger. Included in this lineup is the delightful Frozen Strawberry Lemonade and the refreshing Frozen Blue Sourberry—a blend of their famous lemonade mixed with tangy sour blue raspberry sugar crystals. These icy beverages are designed to complement the flavors of the burger perfectly, delivering a satisfying meal experience that epitomizes Carl's Jr.’s take on summer refreshments.

Special Promotions for Fans

For loyal customers, the My Rewards program is offering enticing promotions. From July 9 through September 2, app users can enjoy a complimentary side of queso with qualifying purchases. Additionally, there’s an offer for a free frozen beverage with app purchases valid from July 9 until October 28.

Stay connected with Carl's Jr. on social media for the latest updates and promotions. Whether it’s the delectable Queso Crunch Burger, refreshing frozen drinks, or exciting campaigns, there's something for everyone at Carl's Jr.

Conclusion

With the launch of the Queso Crunch Burger, Carl's Jr. cleverly combines unique flavors and clever marketing collaborations to capture the attention of food lovers. The partnership with Alix Earle and the nostalgic touch of Paris Hilton is sure to resonate with both new and legacy fans of the brand, making this new burger a must-try this summer.