#United States #Austin #HORMEL Pepperoni #Pepperoni Insurance #National Pepperoni Pizza Day

HORMEL® Pepperoni Unveils Unique 'Pepperoni Insurance'

In a delightful twist of events, HORMEL® Pepperoni is launching an innovative campaign just in time for National Pepperoni Pizza Day, celebrated on September 20. In an age where pizza lovers face the ever-looming threat of sneaky snack theft, the brand is introducing 'Pepperoni Insurance' — a clever solution to ensure that every slice is adequately safeguarded.

Starting today, fans can visit PepperoniInsurance.com to claim their free pack of HORMEL® pepperoni. With 10,000 free packs available, each being delivered as a $5 digital gift card, HORMEL aims to not only provide some delicious toppings but also peace of mind to the pepperoni-loving community. The initiative underscores a humorous yet heartfelt engagement with the pervasive problem of ‘pepperoni poaching.’

Recent research conducted by HORMEL® highlights a staggering statistic — nearly 60% of consumers admit to pilfering toppings from someone else's pizza slice without permission. The data reveals that a significant chunk of these topping thieves, around 80%, swipe that delectable goodness from their partners or spouses. This situation validates the notion that 'Pepperoni Insurance' is not merely a marketing gimmick, but indeed a necessity for avid pizza fans.

Andrew McElroy, the brand manager for HORMEL® Pepperoni, stated, "We know how passionate pizza lovers are about their pepperoni. 'Pepperoni Insurance' is our way of celebrating that passion while making sure fans never have to settle for a scavenged slice." The campaign promises endless fun and excitement for pizza enthusiasts, ensuring their toppings remain untouched and ready for indulgence.

The offerings don’t stop at the insurance — HORMEL® Pepperoni is also launching a brand new merchandise store, enabling fans to wear their love for pepperoni proudly. From quirky pizza-themed apparel to must-have accessories, the shop will feature rotating collections inspired by beloved brand campaigns, including the humorous essence of 'Pepperoni Insurance.' This fresh route emphasizes brand engagement, allowing fans to stay connected to their favorite pepperoni overnight.

As one of America's leading pepperoni brands for over a century, HORMEL® has become synonymous with the ultimate pizza experience. The company takes pride in using top-quality ingredients, cementing its position at the top of the pepperoni market. Their mission encapsulates a commitment to bring joy and flavor to pizza lovers nationwide.

For further details about the brand and how to claim your free pack of pepperoni, visit hormelpepperoni.com. Whether you're snatching a slice at home or ordering in, Pepperoni Insurance guarantees a fun twist on your pepperoni experience this pizza season.

About HORMEL® Foods

HORMEL Foods Corporation, founded over 100 years ago and located in Austin, Minnesota, has established itself as a global branded food company with an annual revenue of approximately $12 billion. Their portfolio comprises well-known brands such as PLANTERS®, SKIPPY®, SPAM®, and many more, dedicated to delivering inspired food choices across more than 80 countries worldwide, all while upholding high standards in quality and sustainability. The company remains committed to their mission of courageous growth and community engagement, consistently recognized for their corporate responsibility efforts.

Join the pizza celebration and ensure your pepperoni is adequately protected this National Pepperoni Pizza Day!