Truemed and NOBULL Collaborate to Make Athletic Gear HSA/FSA-Eligible

Truemed Partners with NOBULL for HSA/FSA-Eligible Training Gear

In a significant move that aims to enhance the accessibility of quality training gear, Truemed has announced its partnership with NOBULL, a brand renowned for its premium performance athletic products. This collaboration allows customers to utilize HSA (Health Savings Account) and FSA (Flexible Spending Account) funds towards purchasing eligible training footwear. With over $150 billion currently sitting unutilized in HSA and FSA accounts across the U.S., this partnership opens new avenues for consumers to invest in their health and fitness.

Unlocking Health Funds for Athletes

The partnership focuses on empowering NOBULL’s customers, enabling them to easily access the pre-tax health dollars they've already set aside for their health. To qualify, customers simply need to complete a brief health survey on NOBULL's website. If a licensed medical provider certifies the necessity of the footwear through a Letter of Medical Necessity (LMN), customers can then use their HSA or FSA card for payment.

As articulated by Susie Mulder, Chief Operating Officer of NOBULL, the brand is “proud to expand access” to their footwear and nutrition offerings through Truemed. This assertion represents a commitment to the wellness community, aligning with NOBULL’s objective of supporting individuals in their pursuit of physical, mental, and emotional strength.

A Strategic Move in Preventive Health

Truemed, founded by Justin Mares, is recognized as the leading HSA/FSA marketplace for preventive health products. Mares emphasizes that performance fitness and preventive health are intrinsically linked, and NOBULL has forged a respected name in this space. The partnership not only opens a dialogue about using pre-tax dollars for health-related purchases but also reinforces the importance of investing in fitness and training gear.

NOBULL’s strategic choice to collaborate exclusively with Truemed highlights the latter’s prowess in managing IRS compliance, offering best-in-class checkout technology, and expanding their reach with a network that now includes more than 3,000 merchants like Peloton, Eight Sleep, and Garmin.

About NOBULL and Truemed

NOBULL distinguishes itself as a no-nonsense training-inspired wellness brand that caters to those committed to improving their physical, mental, and emotional well-being. Known for its award-winning footwear, NOBULL offers a range of products aimed at helping anyone become a better version of themselves. The brand has gained further momentum, particularly since entrepreneur Mike Repole acquired a majority stake, reinforcing their ethos that emphasizes hard work and no excuses.

Conversely, Truemed allows consumers to purchase top preventive health products using their HSA/FSA funds seamlessly. They manage critical aspects of compliance and streamline the assessments needed for medical evaluations, further solidifying their role as a pioneer in the health product marketplace.

This new partnership marks a pivotal shift, standing to benefit countless athletes and health-conscious consumers as they equip themselves with the tools necessary to enhance their fitness journey.

For more information, visit Truemed’s website.