#Germany #Munich #Infineon Technologies #semiconductor technology #25 years

Infineon Technologies Marks 25 Years of Innovative Leadership

Infineon Technologies AG, a prominent player in the semiconductor industry, is celebrating its 25th anniversary with a bold and comprehensive global campaign. This initiative is designed not only to commemorate the company's remarkable journey since its inception but to raise awareness about the vital contributions semiconductors make to social and economic aspects of daily life. As written by Andreas Urschitz, Chief Marketing Officer, this endeavor reflects their trajectory as a fearless entity after going public on March 13, 2000. Over these years, the company has transformed into a worldwide tech leader.

With a strong commitment to both product quality and continuous innovation, Infineon emphasizes its pivotal role in fostering decarbonization and driving digitalization initiatives. Their overarching message reveals that the company's products influence everyday life across the globe. The heart of the campaign is encapsulated in the emotional series titled "Matters to me," where testimonials from various stakeholders – including customers and employees – come together to share how Infineon's semiconductor solutions resonate personally and professionally.

The testimony of a manager from a French automotive parts supplier underscores the collaboration with Infineon in promoting sustainable practices within the automotive sector. This heartfelt narrative not only highlights technical achievements but also the enriching human connections formed within the industry.

According to Florian Martens, Chief Communications Officer, the broad-target campaign aims to enhance public awareness regarding the significance of semiconductor technology. This anniversary serves as a pivotal milestone to engage audiences worldwide more emotionally, further deepening the connection between the company and its employees while fostering a sense of pride in representing Infineon.

The campaign revolves around the central theme "Matters to me" and showcases powerful testimonials that document the significance of Infineon's semiconductor products to individual lives. This well-rounded approach allows the campaign to cater to diverse regional focuses while maintaining a cohesive global message. Infineon will employ its 360° brand strategy to disseminate the campaign across various online and offline channels, ensuring a robust reach.

Events planned as part of the anniversary campaign will serve as milestones stretching throughout the fall, fitting seamlessly into Infineon's organized communications framework. The dedicated campaign webpage, accessible at Infineon 25 years, serves as a hub for sharing stories and developments related to the anniversary celebration.

As of the end of September 2024, Infineon employed over 58,060 individuals worldwide and reported a remarkable revenue of approximately €15 billion for the 2024 fiscal year. Recognized for its groundbreaking contributions to power systems and IoT, Infineon continues to champion decarbonization and digitalization. The company remains publicly listed on the Frankfurt Stock Exchange under the IFX ticker and operates in the U.S. OTCQX market as IFNNY.

In summary, Infineon Technologies’ 25th anniversary campaign not only celebrates its accomplishments but also positions the company at the forefront of critical global issues such as climate change and technological advancement. Through personal storytelling and engagement, Infineon ensures that its legacy will impact generations to come.