STARRY® Soda Introduces Exciting Campaign for Ultimate Refreshment on Hot Summer Days

STARRY® Launches '100 Degrees, 100% Off' Campaign

In celebration of National Refreshment Day, STARRY®, a popular lemon-lime soda brand, has unveiled an enticing summer initiative named "100 Degrees, 100% Off." This unique campaign aims to provide consumers across the United States a refreshing way to cool down during the hottest days of summer by offering their soda for free when temperatures reach 100 degrees.

Campaign Overview

Starting from July 24, customers can visit Starry100degrees100off.com to add a digital pass to their mobile wallets. Once the thermometer crosses the 100-degree mark in any U.S. location, the pass becomes active. Customers will then be able to purchase a 20oz STARRY® soda and upload their receipt to receive 100% cash back through PayPal or Venmo. This offer is valid until September 2, 2025, while supplies last, and is limited to one redemption per customer.

A Bold Refreshment Strategy

With the temperature rising, STARRY® is responding to the growing consumer demand for refreshing carbonated beverages. This innovative approach ensures that consumers can rely on STARRY® for high-quality refreshment during intense heat waves, perfectly paired with its zesty lemon-lime flavor that guarantees maximum thirst-quenching.

Michael Smith, the Vice President of Flavored CSD Marketing at PepsiCo Beverages U.S., commented on the campaign's vision, stating, "When the temperature hits triple digits, STARRY shows up big time. Starting on National Refreshment Day, if it's 100 degrees, your STARRY is 100% off. This campaign aims to be your ultimate summer refreshment."

Interactive Experience and Cool Activations

The campaign will be further enhanced by interactive activations in three major cities: Miami, Charlotte, and Atlanta. Special STARRY® vending machines will automatically dispense complimentary 20oz bottles of STARRY® when the local temperature hits 100 degrees. This initiative will run from July 24 to July 31, providing immediate hydration during summer’s peak heat.

Strategic out-of-home advertising in these cities will promote nearby vending machine locations through high-traffic billboards, while digital content created by national and local influencers on various social media platforms will foster awareness and engagement throughout the community.

Participate Starting July 24

The STARRY® "100 Degrees, 100% Off" campaign officially launches on National Refreshment Day, July 24, 2025. To participate, consumers can visit starry.com for more information on the campaign and to register for their digital pass. Customers are limited to one free 20oz STARRY® per person.

For anyone looking to quench their thirst and embrace fun summer vibes, STARRY® is the ideal companion. With the promise of refreshment at the forefront, this new campaign not only celebrates the spicy summer weather but also positions STARRY® as a go-to beverage during the hottest days of the year.

About STARRY® and PepsiCo

STARRY® is part of PepsiCo's extensive portfolio, which is enjoyed by consumers over a billion times daily in more than 200 countries. PepsiCo, with nearly $92 billion in net revenue from its beverage and food offerings, strives to lead the industry with sustainability initiatives and consumer satisfaction at its core. For more details about STARRY® and its campaigns, follow @starrylemonlime on social media platforms like Instagram, TikTok, and X.