Banila Co Expands Global Reach by Launching Covericious Cushion on Amazon U.S.

Introduction


In an exciting move for beauty enthusiasts, Banila Co, one of the leading names in K-beauty, has officially launched its Covericious Ultimate Cover Cushion on Amazon U.S. This celebrated makeup item, which has garnered immense popularity in South Korea, aims to redefine the beauty experience for American consumers. With over 4 million units sold and an outstanding customer satisfaction rating, the Covericious Cushion is set to become a must-have in makeup routines worldwide.

The Legacy of Covericious Cushion


The introduction of the Covericious Ultimate Cover Cushion builds on the success of the brand's iconic 'Covericious Ultimate White Cushion.' Recognized for its innovative design and high performance, this cushion has not only topped sales charts in Korea but also gained traction internationally, enabling Banila Co to bolster its global presence.

A Reputation Preceding It


Banila Co has established a strong reputation in the beauty industry, particularly with its bestselling product, the Clean It Zero Cleansing Balm, which is currently the most popular cleansing balm brand worldwide. Followers of K-beauty are eagerly anticipating the arrival of the Covericious Ultimate Cover Cushion, hoping it will deliver the same satisfaction and performance as its predecessors.

Key Features of the Cushion


The Covericious Ultimate Cover Cushion is not just another makeup product; it promises an impressive wear time of up to 100 hours, making it ideal for those needing reliable coverage throughout their busy day. Formulated with luxurious white truffle extract and a unique flower complex, this cushion focuses on skin improvement while providing a comfortable feel. The texture is lightweight, ensuring that wearers enjoy ease and comfort all day long.

An Inclusive Shade Palette


Recognizing the importance of diversity in beauty products, Banila Co has thoughtfully curated a palette of 20 shades designed to cater to various skin tones globally. This inclusive approach reflects the company's commitment to meeting the needs of a diverse customer base and underscores the collaboration with international makeup artists and color specialists.

Consumer Enthusiasm


Since its launch in Korea, the Covericious Cushion has been celebrated for its standout performance. The product led the Korean base makeup market, being ranked first for two consecutive years at the FIRST BRAND AWARDS 2025 for customer satisfaction. This accolade reinforces Banila Co's dedication to quality and innovation in the cosmetics industry.

A Global Beauty Revolution


The launch of the Covericious Ultimate Cover Cushion on Amazon signifies Banila Co’s determination to increase its footprint in the beauty sector. American consumers now have direct access to this revolutionary cushion, marking a significant milestone in K-beauty’s expansion into Western markets.

Conclusion


Banila Co is excited to share its advanced base makeup technology with the global audience through this Amazon launch. With its commitment to inclusivity and quality, the Covericious Ultimate Cover Cushion is expected to resonate with contemporary beauty consumers, further propelling K-beauty into the spotlight.

In conclusion, Banila Co’s strategic move not only enhances its brand visibility but also brings innovative solutions to a broader audience, highlighting the growing influence of K-beauty worldwide.

Topics Consumer Products & Retail)

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